What are the most effective ways to build relationships with customers in a virtual environment?

Social selling in a virtual environment can be seamless, and often, it's more convenient to initiate a sales process this way. When you come across a prospect on social media, try making a valuable comment on their engagement. This often prompts the prospect to engage further, signaling the start of the sales process. If there's potential for additional value, consider requesting a brief introductory call to get better acquainted with them and understand their business needs.

Video is the best way to build virtual relationships - where you can, you need to keep regular video contact and use ice breakers to build personal rapport, not just talking business. Scheduling 15min check ins with clients Agreeing to a next call rather than email follow up

Definitely engage on social. But don't stop at liking and commenting. When someone comments back, slip into those DMs and offer something of value. It definitely depends on the industry, but I've personally had a lot of luck offering a 30-minute strategy call for free. It can help transition someone into a hot lead or even help you get referrals.

I’ve found that genuine connection and transparency builds the most trust. If I’m reaching out, then I always state my “why”. I make my intentions known and follow the “give more than you take rule”. I support my community’s posts & genuinely comment and enter conversations with good intentions & integrity.

In everything you do engaging with prospects and customers on social media, follow the A.B.A. rule for success. Aways Be Authentic Customers and prospects will easily sense a self-serving comment or share. You may active 24/7 and your activity may be working directly against your mission if you lack emotional intelligence.

Importante ser constante nos posts e informativos sobre produtos e serviços, com conteúdo relevante e que seja o que o seu público busca, sempre com informação mas também criatividade para cativar e gerar interação!

When you are initially connecting with a prospect, on LinkedIn for example, your first goal is to get your invitation to connect accepted. You can use either professional or personal information as a basis for building rapport in a short invitation to connect. This is one reason why the information on LinkedIn profiles can be so valuable because you can often get insights into an individual's work history, schools attended, and interests outside of work to name a few areas.

One excellent way to boost audience engagement with your content is to solicit feedback through private messages. You'll be amazed at how receptive people are and how readily they'll take a moment to share their thoughts on your post! It's crucial to only share posts that genuinely resonate with the recipient, especially on topics they're well-versed in. This creates a win-win: individuals get an opportunity to flaunt their knowledge and expertise (which genuinely helps us feel smart, and who doesn't love that? 😉), and you benefit from increased post interactions, leading to more views.

Similar to the A.B.A. rule that I mentioned above, it is helpful to remember the A.P.V. rule as well. Always Provide Value Social media feeds are incredibly full. Most content in your prospect's feed will be scrolled past. Use eye-grabbing hooks to draw your audience into your post, then deliver on the fact that you have their attention. Do not waste your opportunity to add value.