What are the most innovative ways to improve your company's social media marketing strategy?

1 Use video and live streaming

Video content is one of the most engaging and popular forms of social media content, especially among younger generations. According to a report by Animoto, 93% of marketers say video has brought new customers to their business. Video can help you showcase your products or services, tell your brand story, educate your audience, and create a connection with them. Live streaming is another way to leverage video and create a sense of urgency, exclusivity, and authenticity. You can use live streaming to host Q&A sessions, interviews, product launches, behind-the-scenes tours, or contests.

2 Create user-generated content

User-generated content (UGC) is any content created by your customers or fans that features your brand, products, or services. UGC can include reviews, testimonials, photos, videos, or social media posts. UGC can help you boost your social proof, credibility, and trustworthiness, as well as increase your reach and engagement. You can encourage your audience to create and share UGC by running contests, campaigns, or challenges, offering incentives or rewards, or featuring their content on your own channels.

3 Experiment with new formats and features

Social media platforms are constantly evolving and introducing new formats and features to attract and retain users. For example, Instagram has recently launched Reels, a short-form video feature similar to TikTok, and Guides, a curated collection of posts on a specific topic. Facebook has also rolled out Shops, a feature that allows businesses to create online stores within the platform. As a marketer, you should always be on the lookout for new opportunities to showcase your brand and reach new audiences. Experiment with different formats and features and see what works best for your goals and your audience.

4 Collaborate with influencers and partners

Influencer marketing is a form of social media marketing that involves partnering with influential people who have a large and loyal following on social media. Influencers can help you increase your brand awareness, credibility, and conversions, as well as access new markets and niches. To collaborate with influencers, you need to identify the right ones for your brand, establish clear goals and expectations, and measure the results of your campaigns. You can also collaborate with other brands or organizations that share your values, vision, or audience. This can help you cross-promote your products or services, create co-branded content, or support a social cause.

5 Analyze and optimize your performance

One of the most important aspects of social media marketing is to track and measure your performance and results. This can help you understand what works and what doesn't, what your audience likes and dislikes, and what you can improve or change. You should use analytics tools and metrics to monitor your reach, engagement, conversions, and ROI, as well as compare your performance across different platforms, channels, and campaigns. You should also conduct regular audits and reviews of your social media strategy and make adjustments based on your findings and feedback.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?