What are some of the tools and frameworks that you use for marketing strategy analysis?

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Marketing strategy analysis is the process of evaluating and improving your marketing plan, goals, and tactics. It helps you identify your strengths, weaknesses, opportunities, and threats, as well as your target market, value proposition, and competitive advantage. To conduct a marketing strategy analysis, you need to use some tools and frameworks that can help you organize and synthesize your data, insights, and actions. Here are some of the most common and useful ones that you can apply to your marketing strategy analysis.

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