What's your plan for monitoring and evaluating airport strategy?

1 Define your objectives and indicators

The first step in your plan is to define your strategic objectives and the indicators that will measure your performance. Your objectives should be aligned with your vision, mission, and values, as well as the expectations and needs of your stakeholders. Your indicators should be SMART: specific, measurable, achievable, relevant, and time-bound. You should also consider the data sources, methods, and frequency of collecting and analyzing your indicators.

2 Establish your baseline and targets

The next step is to establish your baseline and targets for each indicator. Your baseline is the current situation or the starting point of your strategy. Your targets are the desired outcomes or the end point of your strategy. You should use reliable and valid data to set your baseline and targets, and make sure they are realistic and challenging. You should also define the time frame and the milestones for achieving your targets.

3 Assign roles and responsibilities

The third step is to assign roles and responsibilities for monitoring and evaluating your strategy. You should identify who will be involved in the process, what their tasks and duties are, and how they will communicate and coordinate with each other. You should also define the accountability and reporting mechanisms, and the feedback and learning loops. You should ensure that everyone has the necessary skills, resources, and support to perform their roles effectively.

4 Conduct regular reviews and assessments

The fourth step is to conduct regular reviews and assessments of your strategy. You should use your indicators, data, and methods to measure your progress, compare your results with your targets, and identify the strengths, weaknesses, opportunities, and threats of your strategy. You should also involve your stakeholders, such as staff, customers, partners, and regulators, in the reviews and assessments, and solicit their feedback and suggestions.

5 Report and communicate your findings

The fifth step is to report and communicate your findings from your reviews and assessments. You should prepare clear and concise reports that highlight your achievements, challenges, lessons learned, and recommendations. You should also communicate your findings to your stakeholders, using appropriate channels and formats, such as dashboards, newsletters, presentations, or social media. You should aim to inform, engage, and inspire your stakeholders, and demonstrate your value and impact.

6 Adapt and improve your strategy

The sixth and final step is to adapt and improve your strategy based on your findings. You should use the evidence and feedback from your reviews and assessments to make informed decisions and adjustments to your objectives, indicators, actions, or resources. You should also document and share your changes and improvements, and explain the rationale and benefits behind them. You should strive to continuously learn and innovate, and enhance your performance and competitiveness.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?