You have a conservative client resistant to change. How do you introduce them to a daring marketing concept?

Trust is the cornerstone of any successful client relationship. 💡 Show you care about their vision and goals genuinely, and avoid industry jargon. Building this trust opens the door for innovative ideas. 🌟

🤜🤛 Generar confianza con un cliente conservador implica entender y abordar sus preocupaciones específicas de manera efectiva. En esta instancia la empatía es lo más importante, escuchar puede ayudar a identificar las necesidades reales del cliente. A partir de una escucha activa, un plan de acción puede ser un buen punto de partida para comenzar a trabajar, ya que proporciona una estructura clara y definida sobre cómo se abordará y resolverá el problema del cliente. Esto elimina la incertidumbre y proporciona una guía paso a paso de lo que se espera y cómo se logrará. #management #marketing #branding

Introducing a risky marketing idea to a cautious client: Research and Understand: Demonstrate deep knowledge of their brand and market. Showcase Success Stories: Provide examples of similar companies that benefitted from risky methods. Data-Driven Evidence: Use data to show the possible ROI and market effect. Propose a small-scale trial programme to assess the concept's success without making a major commitment. This strategy boosts confidence while demonstrating the concept's potential in a controlled, low-risk setting.

Marketing is Trust. Two years ago, I had an opportunity to work with a high ticket client, but the catch was he already discussed this before with 5 other Video marketing agencies. He couldn't trust them, because they were not clear with the basic and the value they were offering. He asked me a bucket full of questions, about the entire process, my systems, and every possible thing. I patiently handled him, cleared all the doubts, showed my testimonials and results. this way I finally won his trust, and guess what, he worked with for a year and referred me to other people. Without a trust there is no business.

Listening for me is one of the most important things you can do. I see it a lot where people take over meetings and try and force their ideas onto a client, but by listening and understanding what the client really wants and needs, you can actually provide more value to the client and ensure they will continue to work with you going forward.

Active listening is a game-changer. It shows respect for the client's viewpoint and builds rapport. Tailoring proposals based on their concerns bridges the gap between comfort and innovation. 🤝

How can you hire someone, who doesn't even understand the problem? Okay, so this was about an year ago itself. I hired a Social media intern for myself. I took her interview and she was proactive and responding to my questions so on point, but the problem was she was argumentative in nature ( I know this is not how it was supposed to be ) I ignored that for a couple of times, and warned her in a polite manner that she should listen and try to understand that people with 5 years of industry experience has already faced it, but she ignored again and even screamed for her idea being rejected. I discontinued the project and gave her the payment. I suggest - Try to be the last person to speak. This communication tip has changed my life

I have made the mistake of giving too much information thinking that it would bring the client to their senses. It did just the opposite. The client was offended and dug down deeper into their perception. Give one example that would most resonate with the client, then give an actionable item that they will see results with, define what those results should look like and then schedule your next meeting together while you are in your current meeting. These steps help the client to feel educated, empowered, and supported through the change.

Education should be gentle and relatable. 📚 Use examples they understand and show how the new concept can improve their current strategies. Keep it simple and focused on practical benefits. 👍

A miscommunication can destroy a lifelong relationship, so why not a business. But why does miscommunication even happens? The base answer to this is the information with no clarity and irrelevancy. We all love examples, because we can easily relate with them and understand the meanings more effectively. 3 years ago, Miscommunication rewarded with ₹30,000 loss. Because the client was not sure and could trust to me, all of this due to lack of clarity in my words, I was not strategically dealing with him, gave irrelevant example. To which he lost trust in me, and that day I learnt the importance of Effective communication, building trust and educate the client strategically. I follow these rules to my personal life too.

Tell them a golden word, This is something that the've already told you before at least 200 times but here's your chance: ZOMATO

I can't emphasize more, Please self promote your results and testimonials. Nobody will ever do that for you. When, I started on Linkedin I thought it's so awful that you have to post your results to get client's attention. but the reality is that Human brain is wired to associate number and results as a achievement. So, if you never gonna put how can you benefit your clients or your proof of work, they will never gonna develop that faith in you. They will literally be questioning your Credibility. Another reason to do that it, it will showcase your value, and make you stand out of the crowd. Please tell your clients, why should they choose you over someone, by showcasing the benefits.

Who loves risk, specially when you are paying for the service? Barely Anyone. It's pretty normal as humans we are wired to play safe, but what if this can hampers your business? There comes Assurance. Suppose, A person - A, doesn't offers you a guarantee yet promise you the results and assure you the refund. On other hand, a person B - says I can't promise what will happen further but you have to still pay for the service. Whom will you choose? Ofc! undoubtedly Person A. Because you are first paying for the value, promise and assurance. If you did a mistake or are not able to generate the desire result just tell them clearly. Just assure them , they need it. I promise your client relationship will boost.