Your brand is in crisis mode. How can you leverage influencers to reshape its image?

Using influencers for crisis response? It's like asking your cool friend to explain to everyone why you're not actually a jerk after that embarrassing karaoke incident. I once thought silence was golden during a PR nightmare. Spoiler: turns out, silence is more like an invitation for wild speculation. Now, I'm like a digital firefighter, deploying influencer squadrons faster than you can say "we regret the error." Remember, folks: in this game, if your crisis response isn't faster than Twitter's hot takes, you're already losing. Choose your influencer defenders wisely - you want Captain America, not Florida Man. Now, excuse me while I go prep our influencers for the inevitable "Is AI taking over?" crisis.

My suggestion here would be to actually do some kind of activity prior to a crisis happening. A lot of brands expect backlash around the time major brand films are launched.

In a brand crisis, strategically deploy influencers as part of your crisis response to communicate authentically and empathetically with your audience. Choose influencers with credibility and a shared audience to effectively address the issue, clarify misunderstandings, and demonstrate your brand's dedication to resolution.

Brand building partnerships are the best kind of partnerships to that can help brand speak their story via credible sources. It helps to keep this content organic and non preachy.

Leverage influencers to rebuild trust by having them highlight your brand's commitment to transparency and accountability post-crisis. Choose influencers who can authentically communicate the positive changes and initiatives your brand has implemented, helping to restore and strengthen consumer confidence and loyalty.

Influencers are pivotal in crisis management, as they can authentically communicate your brand's values and intentions. Their established trust with audiences allows them to bridge the gap between your brand and its customers. For instance, during a brand crisis, partnering with a well-respected influencer can help convey transparency and accountability, fostering a sense of reliability. This strategic collaboration can reshape perceptions and encourage audience engagement. Ultimately, rebuilding trust is a long-term commitment. By nurturing genuine relationships with influencers, brands can create a sustainable advocacy network that resonates with their audience. "Trust is built with consistency."

Try to keep this content organic. Inform the audience and educate them instead of selling when the aim is just to bring authenticity.

In a brand crisis, collaborate closely with influencers to craft a message that aligns with your core values and emphasizes your brand's evolution. Focus on a forward-looking narrative that highlights positive changes, using influencers to authentically convey this new direction to their audience, helping to rebuild trust and reshape your brand’s image.

During a brand crisis, leverage influencers to drive meaningful audience engagement by facilitating open dialogues and gathering feedback. Their ability to connect authentically with followers can humanize your brand, demonstrating a commitment to listening and evolving based on customer input. This approach not only repairs trust but also strengthens your brand's relatability and responsiveness.

Working multiple times with an influencer is an ideal way of not only making them brand advocates, but also loyal customers. And when they endorse the brand honestly, the brand gets more brand advocates!