Last updated on Jul 2, 2024

Your client questions the partnership's sustainability. How can you address their objections effectively?

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When your client expresses concerns about the sustainability of a partnership, it's a critical moment that can determine the future of your business relationship. Addressing their objections effectively requires not only a deep understanding of their concerns but also the ability to communicate the value and longevity of the partnership. In business development, sustainability often encompasses economic, environmental, and social dimensions, and ensuring your client sees how these are being addressed is key to maintaining their confidence and investment.

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