Your content isn't connecting with your audience. How can you turn the tide and engage them effectively?

Usually in new companies content engagement is low. It is tricky in new companies where no data is available to analyze before starting content management. Owners want to put their ideas forward and like the results to match market standards. In these situations, I execute their ideas and show them the report. I also execute the ideas I get after doing my research and show the result. Almost all the owners want to see the result ASAP. Once the content is well-researched, visually attractive with the SEO, with the right keywords and hashtags. The content starts getting engagement from the target audience.

As a marketer… hop on some sales calls, jump into community forums, go to trade shows to get insights from the clients! Turn on your curiosity and ask questions that will help you to understand your target audience. It’s too easy to get stuck on a single point of view when you sit behind a computer!

Attention is the new oil, if content is king, design is queen. The first thing that has to be fixed is the first thing that the audience see from your content. You need a hook, something short and sharp, in at most 3 to 7 words to stop your reader from scrolling or getting distracted elsewhere. Next, it's design, after the reader gets engaged to your hook and goes deeper into your content, is it readable and visual? Then, are your words and visual relevant to the reader? Is what you are saying relatable to their lives? Instead of "How to" use "How I" for your readers to trust that you understand their issues and you have also been in their situation before.

1. Understand your audience: Take the time to research and understand your audience's demographics, preferences, and needs. Tailor your content to resonate with them and address their concerns. 2. Use a conversational tone: Avoid using jargon or overly formal language that may alienate your audience. Instead, use a conversational tone that is easy to understand and relatable. 3. Tell compelling stories: People connect with stories, so incorporate relevant and engaging stories into your content to make it more memorable and impactful. 4. Use visuals: Visual content such as images, videos, and infographics can help capture your audience.

Reconnect with your audience by revisiting your buyer personas and conducting in-depth audience research. What are their pain points, aspirations, and preferred content formats? Tailor your messaging to speak directly to their needs and interests.

Apart from the value you provide, try to focus on the metrics as well. Metrics like impressions, follower counts, and engagements help a lot in identifying which kind of content works best for you. Once you figure out, what works best, you can definitely see and continue to maintain that quality over a long period of time.

Take a critical look at your existing content. Is it relevant, engaging, and providing value to your audience? Identify any outdated or underperforming pieces that need to be refreshed or replaced.

Data is king when it comes to crafting content that resonates. Analyzing audience engagement metrics like likes, comments, and shares reveals which topics and formats are resonating most strongly. This valuable insight allows you to double down on successful strategies and refine your approach for even greater impact.

Your brand should feel human, a place where real people connect. Showcase the faces behind the scenes, share your values and vision, celebrate small wins, and let your personality shine. This genuine approach builds trust and fosters a loyal community.

Be genuine and transparent in your interactions with your audience. Respond to comments, answer questions, and participate in discussions with a human touch. Show that you care about their opinions and value their feedback.

This is simple! Your brand should speak for yourself to the places you are not present. Make sure you don’t get too salesy or raw that it start impacting it negatively.

This is simple! Your brand should speak for yourself to the places you are not present. Make sure you don’t get too salesy or raw that it start impacting it negatively.

This is simple! Your brand should speak for yourself to the places you are not present. Make sure you don’t get too salesy or raw that it start impacting it negatively.

Tailor your content to the specific nuances of each platform. Use the right formats, visuals, and tone of voice to maximize engagement on each channel. Don't just repurpose the same content across all platforms; create unique experiences that are optimized for each one.

I've learned that experimentation is key to staying ahead of the curve in content marketing. By constantly testing new approaches, we've been able to uncover hidden opportunities, reach new audiences, and improve our overall performance.

Feedback is a gift. It provides valuable insights into your audience's needs, preferences, and pain points. By listening to their feedback and adapting your content accordingly, you can create a more meaningful and engaging experience for them.

It is very important to evolve when working in a dynamic environment like content marketing. The trends here are fleeting and getting audience feedback for the relatability of your content is always a good idea.

Remember, the ups and downs of content performance is not always the fault of the content, there are multiple things at play and not all are in our control. Do not shy away from re-posting content that you think deserves another chance!

Grow with your audience. What they were engaging with a couple of months ago might not be something they’ll be super interested in tomorrow. Use surveys, social media interactions, and analytics to gather insights on what piques their interest and what doesn’t.