Always best to explain why you did what you did. Shooting arrows in the dark isn't the best way to write copy. You're not filling words on a page. You're arranging them in a way that gives it meaning to make people buy or act in a certain way. Better explain your actions.

Ask yourself why the message didn’t land as intended—was it the wording, the tone, or something else? Instead of getting defensive, acknowledge their feelings and clear up any confusion with a sincere response. Use this moment as a chance to learn and grow, adjusting your approach for the future. By staying open and adaptable, you show your audience that you care and are committed to getting it right for them.

First, acknowledge your responsibility. Ask yourself if it was the content in particular or the lack of awareness of the context that caused it to be published. Afterward, it is about asking and engaging directly with the affected group to improve it. A good case is when it happens with the Korean brand cushion foundation Tirtir faced backs with their lack of shades in deeper tones, but they redeemed themselves with black beauty influencers who tested their new shades. Currently, it is loved by many around the globe.

When my copy is misunderstood by a specific group, I address the backlash by first acknowledging their concerns and understanding their perspective. I review the feedback to identify where the misunderstanding occurred. Then, I clarify the intended message with a follow-up statement or revision, ensuring it's more inclusive and clear. I also engage directly with the affected group, offering an explanation and showing that their input is valued. By being responsive and transparent, I work to rebuild trust and ensure my messaging resonates better with everyone.

Navigate the backlash? What is this, a professional tribunal? An outing of witches? A burning at the stake? Just speak to the people who don't like what you've written, and resolve it. It's not a bloody revolution we're talking about here. 🦞