Your market research shows conflicting data. How do you navigate the clash between numbers and insights?
When you dive into market research, you expect clarity, but sometimes you're met with a tangle of conflicting data. This can be frustrating, but it's a common challenge in marketing analytics. The key is not to see these conflicts as roadblocks, but as opportunities to dig deeper into the nuances of your market. By understanding that numbers tell a story and insights give them context, you can navigate through the noise and find actionable strategies for your business.