Your partners are resistant to sustainability goals. How will you navigate their pushback?

Understanding your partners' resistance is key. Listen to their concerns and identify the root causes—financial, operational, or lack of understanding. Address their issues to find mutual solutions. Effective communication builds trust and cooperation.

Identifique as preocupações e motivos dos parceiros para resistirem às metas de sustentabilidade, como custos ou falta de conhecimento.

The rise of what Robin Hick's calls the "Chief Anti-Sustainability Officer" is just one of the many stressors sustainability professionals have to face today. Key to dealing with them is understanding they are in the minority. Most business leaders worth their salary know the financial imperative of sustainability and how it can impact an organisation. When dealing with CASOs, understanding why they are pushing back is key. Are they doing it because they are ignorant of the facts? Or, and of more concern, are they doing it because they don't believe in basic concepts like climate change? Knowing the different will help you frame, or entirely avoid, conversations.

Identify the reasons behind your partners' reluctance. Is it due to cost concerns, lack of awareness, or misalignment with their business strategies? Understanding the root causes can help you address their specific concerns more effectively.

#The right knowledge will empower; educate your partners about tangible benefits of sustainability for businesses...Partners will see it as an investment with a positive return, not just an add-on. @emphasize that it's not just "feel-good" but a strategic choice for long-term success...

Once you understand your partners' resistance, educate them on sustainability's importance. Highlight cost savings, risk mitigation, and brand reputation benefits with examples and success stories. Show that sustainability aligns with their values and is a smart business strategy.

Forneça informações claras sobre os benefícios da sustentabilidade, incluindo exemplos de sucesso e dados que comprovem o retorno sobre o investimento.

Provide partners with information and evidence on the benefits of sustainability, such as cost savings, risk mitigation, and enhanced brand reputation. Use case studies and data to demonstrate the long-term value of sustainable practices.

#Find a common ground - highlight how sustainability can create a win-win situation for both you and your partners.....this could involve cost savings, improved brand reputation, access to new markets, or other relevant benefits depending on your specific industry.... @create strategic partnerships that benefit everyone involved

Aligning sustainability goals with partners' interests reduces pushback. Show how these goals complement their objectives, like cost reduction through energy savings. Finding common ground ensures support and commitment.

Mostre como as metas de sustentabilidade podem beneficiar os objetivos e valores dos parceiros, criando uma sinergia entre suas prioridades.

Find common ground where sustainability goals overlap with your partners' interests. Show how sustainability can support their objectives and offer mutual benefits.

#Build bridges, Not walls: Partners are crucial in achieving sustainability goals! facing pushback from them can be a hurdle... *Understand concerns - Is it cost, lack of information, or fear of change? Open a dialogue... *Offer expertise, share best practices, and connect them with helpful resources; no one is alone in this transition... *Focus on the benefits; highlight the long-term advantages – cost savings, brand reputation, and positive environmental impact... #turn hesitant partners into enthusiastic collaborators; let's work together to build a more sustainable future!

Disponibilize recursos, treinamento e assistência técnica para ajudar os parceiros a implementar práticas sustentáveis de maneira eficaz.

Help partners transition to sustainable practices by offering resources, expertise, or financial support. This can reduce perceived barriers and encourage them to take the first steps.

Proponha iniciar com projetos piloto menores para demonstrar o impacto positivo e a viabilidade das iniciativas de sustentabilidade.

Propose small-scale pilot projects to demonstrate the feasibility and benefits of sustainability initiatives. Success in these projects can build confidence and pave the way for broader implementation.

Explain the significance of building a professional network and how it can open doors to new opportunities. Offer strategies for effective networking, such as attending industry events, joining professional associations, and connecting with peers and mentors on social media platforms like LinkedIn.

Mantenha uma comunicação aberta e frequente com os parceiros, ouvindo suas preocupações e ajustando as estratégias conforme necessário.

Identify the root cause of the resistance. Is it a lack of understanding of the concept of sustainability and how it can support the business or are they simply not interested in this. The first type of resistance can be better managed by simplifying the process and making the impact resonate with real case scenarios within the business. The second type of resistance is more challenging and often distracting so I would say try and stay focused on the strategy and results will speak for themselves and help shift perspectives.

Use exemplos de outras parcerias bem-sucedidas em sustentabilidade para inspirar confiança e mostrar que a resistência pode ser superada com colaboração.

Ao lidar com parceiros que são inicialmente resistentes às metas de sustentabilidade, pode ser eficaz adotar uma abordagem gradual e inclusiva. Uma estratégia que funcionou em minha experiência é começar com metas iniciais menores e mais alcançáveis. Isso permite construir confiança e momentum positivo antes de abordar metas mais ambiciosas. Metas iniciais alcançáveis não apenas demonstram progresso tangível, mas também ajudam a evitar a frustração e a desmotivação que podem surgir se metas mais altas não forem atingidas. Além disso, envolver os parceiros no processo de definição de metas e destacar os benefícios claros da sustentabilidade para suas operações pode aumentar a aceitação e o engajamento ao longo do tempo.