Last updated on Jul 20, 2024

Your product launch lacks key influencer support. How can you turn the tide and secure their promotion?

Launching a new product can be exhilarating, but without the backing of key influencers, your efforts might not reach their full potential. In today's digital marketplace, influencers have the power to amplify your message and connect with audiences in ways traditional marketing cannot. If your product launch is missing this crucial component, don't worry. With a strategic approach, you can engage influencers and harness their reach for your product's success.

1 Identify Gaps

Your first move is to pinpoint exactly where your influencer strategy is lacking. Analyze your current network and compare it with your target audience. Are you engaging with influencers who resonate with your ideal customers? If there's a disconnect, it's time to refocus your efforts on finding influencers whose followers align with your market. Remember, relevance is key; an influencer's follower count is secondary to how well their audience matches your target demographic.

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RAO PRANJAL YADAV

Founder & CEO at Escalate Digital | PR, MEDIA & GTM Expert | SaaS |
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To secure influencer support, offer exclusive insights and incentives. Engage with personalized outreach and show the mutual benefits. Highlight past successes and provide clear, concise briefs. Build genuine relationships, not just transactions. "Influence is about empathy, not exploitation." - Ken Blanchard

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Mohammad Zaid

Business Analyst at Borgfy | Venture Studio-Building Tech Ideas | MBA | Digital Health | Mobile Apps
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- Build genuine relationships with aligned influencers. - Offer exclusive access, personalized experiences, or early product trials. - Highlight mutual benefits and the value their endorsement brings. - Ensure clear communication about expectations for a fruitful collaboration. - Emphasize authenticity to resonate with both influencer and audience.

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2 Build Relationships

Building genuine relationships with influencers is paramount. Start by engaging with their content and understanding their interests. Offer value before asking for anything in return. You might provide exclusive information about your product or invite them to participate in a beta test. This approach shows influencers that you respect their work and are interested in a mutually beneficial partnership.

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3 Tailor Pitches

When you're ready to reach out, tailor your pitches to each influencer. Generic requests are easy to ignore. Show that you've done your homework by explaining why your product aligns with their brand and how it can add value to their content. Personalization can make a huge difference in not only getting a response but also in securing an enthusiastic promotion.

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4 Offer Incentives

Consider what incentives you can offer to make promoting your product appealing. This doesn't always mean monetary compensation. Sometimes, exclusive access, free products, or opportunities for cross-promotion can be just as enticing. Be clear about what you can offer and ensure that it aligns with the influencer's expectations and needs.

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5 Leverage Events

Events, whether online or in-person, can serve as a catalyst for influencer engagement. Invite influencers to product launches or VIP gatherings. These occasions provide them with unique content opportunities and deepen their connection with your brand. The shared experience of an event often translates into more authentic and enthusiastic promotion.

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Carlos Arturo Morelos Padilla

CEO at Kreatta Group creating memorable experiences globally
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Funciona bien cuando haces experiencias enfocadas en la comunicación del producto o la marca. Los usuarios agradecen el momento y generas reciprocidad. En mi experiencia este tipo de acciones suman mucho valor a las marcas y construyen a largo plazo.

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6 Monitor Impact

Finally, keep a close eye on the impact of your influencer collaborations. Use tracking links and monitor social media metrics to understand how influencer promotions are affecting your product launch. This data will not only show the immediate effects but also guide future influencer strategies and partnerships.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Your product launch lacks key influencer support. How can you turn the tide and secure their promotion?

1

2

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5

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1 Identify Gaps

2 Build Relationships

3 Tailor Pitches

4 Offer Incentives

5 Leverage Events

6 Monitor Impact

7 Here’s what else to consider

Public Relations

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Your product launch lacks key influencer support. How can you turn the tide and secure their promotion?

1

2

3

4

5

6

7

1 Identify Gaps

2 Build Relationships

3 Tailor Pitches

4 Offer Incentives

5 Leverage Events

6 Monitor Impact

7 Here’s what else to consider

Public Relations

Rate this article

Thanks for your feedback

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