Linking the information to stakeholder priorities in a way that presents this information. Begin by writing insights around their goals, presenting these leveraging clear visualizations and concise summaries to convey their key takeaways. Link actionable recommendations to measurable outcomes. I like to think of it as an experiment. For example, I might present data about customer behavior and show that it affected revenue, and there was immediate buy in. Use storytelling and schedule follow ups to address concerns about the data. Research which is aligned to stakeholder interests guarantees that it is valued.

tailoring content to stakeholder interests and using clear visuals, we can significantly enhance engagement and comprehension.

Here’s how I approach this challenge: 1. Storytelling Over Data Dump: I transform findings into a compelling narrative that highlights the “why” behind the numbers. Stakeholders resonate more with stories that show tangible impact over raw data. 2. Visual Simplicity: I rely on clean, impactful visuals like infographics or dashboards to make complex ideas digestible. A well-designed graphic can communicate in seconds what paragraphs cannot. 3. Engage in Dialogue: Instead of presenting to, I engage with stakeholders by asking questions and integrating their feedback. This builds ownership and investment in the research outcomes. It’s not just about what you present—it’s about making them care.

When research findings don't gain traction with stakeholders, presenting them effectively is key. Tailor your message to address their interests, simplify complex data with clear visuals, and emphasize actionable insights that drive value for the organization.

Design your message to address the interests of stakeholders. This can be done with the help of using clear visuals enhanced engagement.