Your top client just turned you down. How can you salvage the relationship and secure their business again?

First, DO NOT BEG. Act like this is no big deal. Second, ask them to have a candid conversation around their decision and how you can learn from it. Third, during that conversation, listen to their reasons and see if there is a way to win them back. Forth, if they will not continue with you, DO NOT BURN THE BRIDGE. Thank them for helping you and working with you these years.

Die erste Frage, die wir uns stellen sollten: Wie bedeutend bin ich / sind wir für den Kunden? Sind wir für den Kunden Lieferant oder Geschäftspartner? Selbst wenn wir den Kunden als "Top-Kunden" bewerten ist das nicht gleichbedeutend dafür, dass wir auch ein Top-Lieferant oder Geschäftspartner für den Kunden sind. Wer ist der wichtigste Ansprechpartner für uns beim Kunden? Was sagt uns dieser Ansprechpartner zu den Gründen der Ablehnung? Ganz wichtig ist es in diesem Moment, Fragen zum Zustand der Geschäftsbeziehung zu stellen. In Abhängigkeit der Antworten und Erkenntnisse müssen wir ggf. unser Kundenbeziehungsmanagement neu ausrichten oder anpassen. Was waren die technischen oder wirtschaftlichen Gründe für die Ablehnung? >Anpassungen

Un non c'est une chose normal chez un client . Cependant il faut avoir l'écoute active aller au delà du non en proposant un extra de plus que la proposition faite . Il faut toujours cette touche d'effet de surprise

We either win or we LEARN. The only true loss in business is when we give up! Rejection is an opportunity to get better and move forward. Celebrate the rejection because it only moves us closer to the next win!

Always check your ego, and use curiosity to determine how you could've performed better. Give yourself grace, and use this opportunity to learn!

Rejection is only sometimes permanent. If we remain friendly and professional, there is always an opportunity to reconnect and rebuild a relationship.

Ask for feedback. Use the rejection as a way to learn, but also to show your client that you're committed to continuous improvement. This gives you the ability to come back later with proof that you have made the recommended changes and adjustments. Rejection can always be used as a positive if you have the right mindset.

One of my favorite ways to seek feedback positively and constructively is through a method I was taught called "Give 2—Take 2." Ask your client for two things they appreciated about your approach (product or service) and two things you could've done better in the sales process. Keep leaning into your curiosity to learn more!

You may have received a feedback from the client. However, initiating a genuinely open dialogue with the client is very important to understand the depth of the problem. In my experience working with internal clients if you try to understand where the clients are coming from, most of the clients will give you a second chance. I have turned around the situation twice in my career working with internal clients. There is no place for ego in that conversation.

Business changes fast. When we adapt to those changes quickly, we remain relevant in the workplace and create opportunities to grow revenue.

This might not happen immediately, but being able to circle back later with correctly tailored solutions etc. can help you win the customer back. It is not just about winning the customer back, it is about following up and offering your support when the time is right - this shows commitment to them as a client.

Once we've established our desire to treat our business relationship respectfully, we've earned the right to continue to follow up. In the follow-up, we can drip value add to demonstrate our ability to help them. This ensures you are always top of mind!

A great way to rebuild trust is to add value even if they aren't currently your client. Of course meeting in person is ideal, especially if you aren't discussing work and business. However, whenever you read an article or something that might be relevant or valuable to them...just send it! Let them know that they are top of mind for you even though they aren't currently paying you.

One of my favorite ways to show clients how much I cared was by following up when I lost a deal. I would usually wait 2-3 weeks and then follow up to ensure they were getting everything they were hoping for from the vendor they chose. This was another step in my journey when I learned about the power of "Winning the Relationship." My clients often would share how "uncommon" this simple step in the follow-up process would help me differentiate myself and my company.

The best way I learned to stay engaged through any sales process was to fall in love with my CRM and use documentation always to remember when and why to follow up. I found that following up with creative outreach would further help me show the client that my relationship with them was far more critical than a short-term business transaction. Focusing on building long-term relationships would open future doors of opportunity for my company and me.

In my experience supporting the relationship unselfishly always wins the business. There are times when you may not be the right solution to your client's current problem but that doesn’t negate the future potential if you stay connected when the reward is not immediate you show commitment to what’s best for the client in that moment not for you. When you do the right thing success and money follow. How you stay connected will be specific to the client and their current needs. For example, I once helped my client train their internal recruiters with no expectations on my part. That solidified a strong partnership between us.

I think consistent communication with value-added content improves the odds of a call when the time is right. They are either a client or a POTENTIAL client!

Frame the Conversation as a Strategic Partnership: Shift the focus from a transactional relationship to a long-term strategic partnership. During your open dialogue, highlight how your company's expertise and future plans align with the client's evolving needs. By positioning your company as a strategic partner invested in their long-term success, you can rekindle the client relationship and demonstrate a commitment to mutual growth.

Begin by expressing genuine appreciation for their past business and understanding of their decision. Request feedback to gain insights into their concerns or reasons for the rejection, demonstrating that you value their perspective. Use this feedback to identify areas for improvement and adjust your approach or offerings accordingly. Keep the lines of communication open by providing updates on any changes or enhancements made based on their feedback. Additionally, continue to add value by sharing relevant industry insights, trends, or solutions that align with their needs. By showing a commitment to addressing their concerns and consistently delivering value, you can rebuild trust and position yourself as a valuable partner.