Last updated on Jul 13, 2024

You're advocating for mobile design accessibility. How do you persuade stakeholders of its importance?

In today's mobile-centric world, ensuring that digital products are accessible to all users is not just a moral imperative but also a strategic business decision. As you advocate for mobile design accessibility, your goal is to convey that inclusivity can lead to a wider audience reach, improved user satisfaction, and ultimately, a stronger bottom line. Accessibility in mobile design means creating apps and websites that can be used by people with a wide range of abilities, including those with visual, auditory, motor, or cognitive disabilities. By prioritizing this, you demonstrate your company's commitment to social responsibility and enhance the user experience for everyone.

1 User Reach

Expanding your user base is crucial for business growth, and mobile design accessibility plays a pivotal role in this. By making your app or website accessible, you tap into a significant market segment of individuals with disabilities. This not only demonstrates corporate social responsibility but also opens up new revenue streams. Remember, accessible design benefits everyone, not just those with disabilities. It makes your digital products more user-friendly and can lead to increased customer loyalty and a stronger brand reputation.

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2 Legal Compliance

Legal obligations are a compelling reason to prioritize mobile design accessibility. In many regions, legislation requires digital services to be accessible to individuals with disabilities. Non-compliance can lead to costly lawsuits and damage to your brand's reputation. By adhering to accessibility guidelines such as the Web Content Accessibility Guidelines (WCAG), you ensure that your mobile designs meet legal standards and protect your company from potential legal action.

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3 Enhanced Experience

Mobile design accessibility enhances the overall user experience. Accessible design principles, such as clear navigation and readable text, improve the usability of your app or website for all users. This leads to a more intuitive interface that can reduce bounce rates and increase the time users spend engaged with your content. When users have a positive interaction with your mobile design, they are more likely to return and recommend your product to others.

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Nabilah Idris

UI/UX Designer | Designing engaging experiences through user-centered design
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Accessible design, like clear text size and high contrast, not only caters to users with disabilities, but also enhances the experience for everyone on different devices or with varying vision. This translates to broader user engagement, increased brand loyalty, and a positive impact on our app's overall success.

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4 Competitive Edge

Incorporating accessibility into mobile design can give your company a competitive advantage. Many businesses overlook accessibility, so by prioritizing it, you set your product apart. Accessible design can be a unique selling proposition that appeals to socially conscious consumers and organizations. It shows that your company is forward-thinking and dedicated to providing equal access to technology for everyone.

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Nabilah Idris

UI/UX Designer | Designing engaging experiences through user-centered design
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Overlooking mobile design accessibility excludes a significant portion of potential users. By creating an inclusive experience, we gain a competitive edge. Accessible design attracts a wider audience, improves brand reputation, and even boosts SEO. Our competitors who prioritize accessibility may be reaching users we're missing, impacting market share and brand perception. Let's embrace accessibility not just for compliance, but as a strategic advantage.

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5 Cost Efficiency

Investing in mobile design accessibility from the outset is more cost-effective than retrofitting accessibility features later on. By integrating accessibility into your design process early, you avoid the additional expenses and resources that come with making changes post-launch. This proactive approach not only saves money but also streamlines the development process, ensuring that your product is accessible to all users right from the start.

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6 Future Proofing

Lastly, embracing mobile design accessibility future-proofs your digital products. Technology and user expectations are constantly evolving, and accessible design ensures that your app or website can adapt to these changes. By considering accessibility early on, you make it easier to implement new technologies and meet the demands of a diverse and growing user base. This long-term view is essential for maintaining relevance and competitiveness in an ever-changing digital landscape.

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Walid Khan

Strategic UI/UX Designer | Empowering Coaches and Founders to Drive Revenue Growth | Expert in designing intuitive and engaging user interfaces |
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Future-proofing your mobile design is like investing in a timeless wardrobe piece—it never goes out of style and adapts to changing trends. Embracing accessibility is key to keeping your digital products relevant. As technology and user expectations evolve, accessible design ensures your app or website remains ahead of the curve. By integrating accessibility from the start, you pave the way for seamless updates and cater to a diverse, growing audience. This forward-thinking approach is crucial for staying competitive and maintaining your edge in the dynamic digital landscape.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You're advocating for mobile design accessibility. How do you persuade stakeholders of its importance?

1

2

3

4

5

6

7

1 User Reach

2 Legal Compliance

3 Enhanced Experience

4 Competitive Edge

5 Cost Efficiency

6 Future Proofing

7 Here’s what else to consider

Mobile Design

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You're advocating for mobile design accessibility. How do you persuade stakeholders of its importance?

1

2

3

4

5

6

7

1 User Reach

2 Legal Compliance

3 Enhanced Experience

4 Competitive Edge

5 Cost Efficiency

6 Future Proofing

7 Here’s what else to consider

Mobile Design

Rate this article

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