Last updated on Aug 8, 2024

You're aiming for a promotion in CRM. How can emotional intelligence help you secure it?

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As you eye that coveted promotion in Customer Relationship Management (CRM), it's crucial to recognize that CRM is not just about managing customer data effectively. It's also about understanding and responding to customer emotions, which is where emotional intelligence (EI) becomes a key player. Emotional intelligence is the ability to perceive, control, and evaluate emotions in yourself and others. In a CRM role, where customer satisfaction is paramount, EI can be the differentiator that sets you apart from your peers and catches the eye of your superiors.

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