You’re a consultant in your late career. How can you use social media to find new work opportunities?

Use LinkedIn to its fullest. Ditch the traditional resume mindset & transform your profile into your lead magnet. As an experienced consultant, craft your professional brand, build meaningful connections, and display your expertise with compelling content. This tactic has drawn 50,000 followers my way—it can do the same for you.

As a consultant in my late career, I can use social media to find new work opportunities by: Networking on platforms like LinkedIn. Sharing expertise through valuable content. Engaging in industry discussions. Building a strong personal brand. Joining online communities. Monitoring job listings on social media platforms. These strategies help me stay visible, connect with potential clients, and discover new opportunities effectively.

On LinkedIn, optimise for the mobile experience. If you're an expert in your field (and not a copywriter), consider these points: 1) Craft your content with a short and catchy first line, 2) Use an active (not passive) tone. 3) Be conversational (like you're chatting to a friend) 4) Structure your content to make it easy to read. Use content to showcase your expertise and don't be scared to show a bit of your personality too.

Content is a KING, providing useful content, whether via articles, videos or a podcast, is a great way to start attracting people to your business and building trust Social media offers tremendous opportunities to showcase our talents, expertise, and unique qualities to a huge number of audience. From my experience here are some tips for creating engaging content over social media platforms. 1. Define clearly your Brand Identity 2. ⁠Do key word planning to choose the best topics 3. ⁠Create valuable and engaging content 4. ⁠Consistency is crucial 5. Be authentic and transparent 6. Leverage different social media platforms depending on your target audience 7. Ensure quick engaging replies to your followers And GOOD LUCK!

While all that has been mentioned is good advice, I find most consultants don’t understand exactly WHAT content is and they’re overwhelmed with the idea and pressure of having to constantly create content and so they choose to ignore it. My advice is to DELEGATE that task to someone who CAN recognize your orginal content from what you are already doing with and for your clients and can strategically use it to grow your business.

We rely too much on engaging through the online platforms. In person networking is a lost art but when used in conjunction with online platforms, a consultant can position themselves as authentic, an expert, a connector and a parter to people in their network. Don’t live solely online. Humans want human connection and you will stand above others if this is part of your business growth strategy.

Ask people you've worked with successfully to write a LinkedIn recommendation on your page, specifying what they were happy with and what stood out about working with you. You can even turn this into a post.

Here you go: 1- Define Your Brand: Identify your niche and unique value. 2- Choose the Right Platforms: Select social media platforms aligned with your target audience. LinkedIn is a must for networking. 3- Optimize Your Profiles: Use a professional headshot, write a compelling bio, and include relevant keywords. 4- Share Valuable Content: Consistently create industry specific content that educates, inspires, and engages your audience. 5- Engage and Network: Actively participate in industry conversations. 6- Showcase Your Expertise: Share success stories, client testimonials, and case studies. 7- Build a Consistent Personal Brand: Maintain a consistent voice, visual style, and messaging across all platforms. 8- Leverage Testimonials

This is how you can PACE yourself on LinkedIn. 🍗 Profile - optimise it to be a lead magnet. 🍗 Audience - target your ideal clients and grow a following within your chosen expertise. 🍗 Content - create content that shows: a) your expertise and b) attracts your audience 🍗 Engagement - When your audience engages with your content, visibility happens.