You're eager to showcase your digital strategy skills. How can you impress potential employers?

To impress potential employers, create a robust digital portfolio that showcases your expertise and achievements. Include case studies that highlight your ability to drive results, such as successful campaigns, SEO improvements, or innovative strategies you've implemented. Use metrics to demonstrate your impact, like increased ROI or enhanced user engagement. A well-crafted portfolio not only tells your story but also provides concrete evidence of your capabilities, making you stand out in the competitive digital strategy field.

🚀 Stand out with results-driven strategy. Start by creating a well-rounded portfolio that includes case studies, data-driven outcomes, and examples of campaigns you’ve led or contributed to. 🧠 Highlight measurable impact. Potential employers are impressed by numbers. Include metrics: ROI, increased engagement, or improved conversion rates to demonstrate the effectiveness of your strategies. Use visuals like charts and graphs to make the data stand out. 📅 Stay updated on trends. Demonstrate your adaptability by showcasing your knowledge of current digital marketing trends. Discuss how you’ve applied new techniques, such as AI or data analytics, to solve problems. This forward-thinking approach will position you as a valuable asset.

La mejor forma de impresionar en entrevistas, es haber generado un CV con numerosos casos de éxito bien explicados. Vamos a dar consejos: -Utiliza casos de diferentes sectores en los que hayas participado. Se trata de que en una entrevista te vean polivalente, que se te puedas adaptar a cualquier sector no a uno concreto. -Establece casos transversales, donde hayas participado en diferentes funciones. Es decir, no sólo has creado campañas en tu especialidad (paid, seo, cro, etc) sino has participado en proyectos en equipo en otras funciones que no son las tuyas normales. Da sensación de querer aprender. -Haz los casos medibles, ya sea la mejora de un posicionamiento SEO o de un cpa, aumento de reconocimiento de la marca, etc.

A good digital marketer knows that results show more than anything else. The next skill any employer is looking for would be something technical in the marketplace like Performance marketing or something leadership The best is both. Proving you are all of what you are on paper while being natural in person is the way to your potential hires heart.

network effectively with industry mentors and peers. mentors can guide you to take the correct course and peers can let you know the strategy that led them to secure a job that you desire. this way you increase the potential to increase your referrals. Referrals are the need of the hour.

While besides working in digital strategy for the organisation or for the clients it is important that one is abreast with latest updates on the skills required by tbe industry. Keep oneself uodate with katest skills shows the desired commitment for devising the digital strate. These skills can be around data analytics, governance and management of AI, any technology language to understand jargons and provide input, using certain advacned tools such as google analytics, AI modelling for engagement,etc. This keeps one updated professionally and personally

In any industry data held at rest are at times ignored and is not valued. The strategy to take into account all the data including transactional, non-transactional as well as behavioural data, allows to establish an airtight digital footprint and develop relevant perosnas. We have utilized innone of the organisation the data who seafch about ta particular product of the company. It allowed us to capture the organic meads and convert them into qualified leads with assistance of an AI based chatbot embedded in the campaigns as well as the search results. It also enabled to conney with human agent for further discussion. The uptake of this strategy was devised basis the historical data in google analytics.

In my experience to be relevant in Digital strategy one need to be well versed with latest tech trends around oneself and be ready to embed it in thier existing strategy. Innovate and change or Perish is the mantra to be made in digital strategy. Innovation need to run horizon and vertical across functions and value chains highlighting the scope of digitalisation which in turn ensure full digital transformation of the company. Ensure youbtalk about the challenges and opportunities you observed and the steps you have taken to resolve using tech. For exampe, we introduced a Gen AI bit for cross selling which increased our conversion rate by 2.5x times. This ensures quantification of innovation

Potential employers are more interested in the outcome, contribution and impact of the digital skills you have attained. Inputs to the work ways is ok but the success of the outcome is crucial. You can use digital performance metrics to show how the output of your skills you used contributed on a particular project or assignment.