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To highlight your loud & clear - use clear, impactful visuals like infographics, charts, and images that directly support your key points. Simplify complex ideas with diagrams and ensure each slide focuses on one main idea.
Use brief, powerful captions or bullet points to guide their attention. This approach reinforces your message visually, making it more engaging and memorable for the client.
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When a client requests excessive visual aids, balance their needs by emphasizing that visuals should support, not overshadow, the main message. Suggest focusing on clean, impactful designs that highlight key points rather than cluttering slides with too much information. For example, you might propose, "Let's use visuals to reinforce our core ideas and keep the slides clear and concise."
You can also offer to weave in storytelling or strong verbal cues to guide the audience’s focus. This way, the visuals complement your narrative without overwhelming it, ensuring that your main message remains the star of the presentation.
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Visuals to a presentation are like sugar in the tea. If too little it's tasteless, if too much it's intolerable. It must be in the right amount. Visuals to support your point, expand the perspective and add an emotional touch. It must be self-explanatory as well. If you feel you need to explain or comment on a photo, then most probably you didn't make the best choice.
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Humans are wired to prioritize visual information, with our brain heavily focused on processing what we see.
This visual dominance makes it tempting to fill presentations with images and graphics.
However, the key is to use visuals strategically to enhance, not overshadow, your message.
By choosing images that directly support your narrative and limiting the number of visuals to avoid cognitive overload, you can guide your audience’s focus and reinforce your core points.
Remember, visuals are powerful tools, but their strength lies in how well they align with and amplify your message.
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I'm not entirely sure what 'excessive' is defined as in this question. Honestly, I've NEVER had a client who want what I'd define as excessive visual aids. In fact, it's been just the opposite more often than not. They want excessive information and bullet points. Clients who want a lot of visual aids are, in my opinion, a dream! Yes you want to be choosy about visuals and select ones with impact but I just don't experience clients like this.