You're faced with a media contact requesting exclusivity. How do you navigate potential coverage limitations?
When a media contact asks for an exclusive story, it's a significant opportunity for your brand but also a strategic challenge. Exclusivity means granting one media outlet the sole right to cover a particular aspect of your story before others. This can limit how widely your news is spread initially, so careful consideration is needed to maximize the impact while maintaining good relationships with all media contacts.
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Evaluate media reach:Before agreeing to exclusivity, assess the media outlet's audience and alignment with your goals. This ensures that the exclusive coverage hits your target demographic and maximizes impact.### *Define exclusive terms:Clearly outline the duration and content of the exclusivity agreement. This prevents misunderstandings and allows you to regain control of your story sooner.