1. I’ll start by revisiting the brand guidelines and objectives to ensure I fully understand the intended voice and how it aligns with the audience’s expectations. 2. Next, I’ll evaluate the conflicting feedback by categorising key themes, assessing the credibility of each source, and, if needed, testing different voice options directly with the target audience. 3. Finally, I’ll draft sample solutions, propose a pilot test for clarity, and facilitate discussions with stakeholders before documenting the agreed direction to maintain consistency moving forward.

To determine the right path forward, you need to first evaluate if these feedback resonates with your brand voice or not. This is to ensure that the feedback would be effective for your brand voice. You need to then ask for advice or get a second opinion from people whom you trust or experts. This is to help you figure out which feedback to follow. You could also evaluate the preferences of the audience. This is to help you evaluate what feedback would be good for your brand voice.

Brand voice is essentially information you publish on your brand’s page. But, sometimes, you might be too passionate and come across as angry or unfamiliar and sound generic. That is why having a team is important (or someone who doesn't care about your brand but cares about you.) When you write, ask someone else to review it. Let the person read it and give you constructive feedback.

-> Return to Your Core Audience Focus on the people your brand is meant to serve. Conduct interviews or surveys to understand how they perceive your voice and whether it aligns with their expectations and needs. Their perspective should guide your next steps. -> Stress-Test the Feedback Run small experiments by creating content in the conflicting styles. Measure engagement, sentiment, and conversions to see which voice resonates better. Let data, not opinions, drive your decision. -> Anchor to Your Brand Values When in doubt, revisit your brand’s mission and values. The voice that best reflects your purpose and reinforces trust with your audience is likely the right one to adopt.

Focusing on the brand image, and value for the customers is a basic need. If the feedback reflects necessary elements of brand voice then being open to changes is healthy idea. Make sure you don't deviate from core brand value and voice while incorporating any changes in content. Focus, research, and revise your work to fulfill any conflicts to successfully complete the task.