You're facing a crisis in media relations. How do you keep your contacts engaged and supportive?
When a media crisis strikes, it can feel like the ground is shifting beneath your feet. But remember, the key to navigating these turbulent times lies in maintaining strong relationships with your media contacts. They are your lifeline to the public, and keeping them engaged and supportive is paramount. Effective communication, transparency, and a strategic approach to information sharing can turn a potential disaster into an opportunity for demonstrating resilience and commitment to your audience.