You're falling behind on influencer marketing trends. How can you catch up through continuing education?

Continuing education can take place in a variety of ways in today's fast-paced landscape. While courses and eBooks are valuable resources that offer great insights, it's crucial to recognize that this space is ever-evolving, along with the expectations placed on both brands and influencers. I’m a strong advocate for engaging in webinars and live interviews with key industry players. These formats not only provide real-time insights but also foster interactive discussions that can deepen your understanding of how and why. Additionally, actively participating in platforms like Instagram Live or TikTok can be incredibly beneficial. By immersing yourself in these environments, you can directly observe emerging trends and strategies in action.

Courses are a good help to some extent but the best option one should opt for is staying updated on current trends by following certain pages on social media platforms who provide daily, weekly or monthly updates in this regard.

Online Kurse eignen sich optimal für die Aneignung von Grundkenntnissen. Dabei wird ein guter Überblick über die Materie geboten und das Thema eingeführt. Wirkliche vertiefende Trends und Entwicklungen werden kaum in Online Kursen behandelt. Auch wenn die Ankündigungen oftmals das Gegenteil behaupten.

Cursos online são sempre uma forma flexível de aprender e com um investimento tipicamente reduzido em comparação com outras formas de aprender. Um dos temas que se pode aprender é sobre como funciona o marketing de influenciadores e dessa forma poder mais facilmente utilizar nas campanhas da marca.

To catch up on influencer marketing trends, pursue continuous education through online courses, webinars, and industry conferences. Follow thought leaders and engage with up-to-date content on platforms like LinkedIn and Twitter. Join relevant communities to exchange insights and learn from peers. Experiment with new tools and techniques to apply what you learn in real-time. Regularly set aside time for learning to stay current and adaptable in the fast-evolving marketing landscape.

Webinars led by influencer marketing experts are crucial for staying ahead in a rapidly evolving landscape. They provide not only the latest trends but also actionable insights that can be immediately applied to your marketing strategies. Engaging with industry leaders in real-time fosters a deeper understanding of the nuances in influencer marketing, allowing you to refine your approach and maximize ROI. For instance, a recent webinar highlighted how micro-influencers can yield higher engagement rates than their larger counterparts, demonstrating the shift towards authenticity in marketing. As the saying goes, "In the world of marketing, adaptability is key!"

Webinars can be incredibly valuable, but their impact depends on the expertise of the presenter. If the webinar is led by a knowledgeable professional, it can provide deep insights and practical knowledge. However, if it's not, you might not gain much. In such cases, staying active on social media and engaging directly with content that interests you can be a better approach. The personal growth and understanding you gain from being actively involved and learning from diverse perspectives often outweigh the passive learning from others.

Experten Webinare haben den Vorteil, dass meist im Vorfeld die Speaker angekündigt werden. So kann man sehr gut die Qualität bzw. den thematischen Schwerpunkt im Voraus beurteilen. Da Experten über die Themen berichten, kann man praxisnahe Insights erwarten. Zudem bietet der Chat die Möglichkeit auf konkrete Fragen Antworten zu erhalten. Eine gute Möglichkeit am Ball zu bleiben und brauchbare Einblicke zu erhalten.

Networking é o poder! Em tudo o que se relaciona com negócios, a nossa capacidade de criar e manter uma rede de contactos poderosa é fundamental não só para crescer, mas também para evitar erros. Obviamente que frequentar eventos de networking onde estão presentes influenciadores e pessoas que percebem desse mercado, é um acelerador no processo de começar a trabalhar com este tipo de profissionais.

I've been to, and have hosted, many networking events. I have found that the networking events that held the most value for me were the smaller, unscripted, social events where influencers and brands could connect on a more personal level. What style of networking works better for you?

Acompanhar de perto, através das redes sociais em especial, os influenciadores bem como as agências que os gerem, quando é o caso, é fundamental para entender as dinâmicas.

Suivre les pages LinkedIn ou Instagram des agences qui mettent en place des campagnes d’influence permet d’en savoir plus sur les formats qui performent et les créateurs tendances que vous pourriez activer pour votre campagne.

Il existe de nombreux KOL en influence sur LinkedIn, qui décryptent les tendances, communiquent sur les meilleures collaborations du mois et donnent des conseils pour mesurer les performances des campagnes.

I recommend joining social media groups dedicated to influencer marketing. These groups serve as valuable hubs for discussion and knowledge sharing, allowing you to connect with like-minded professionals who are also aiming to stay ahead of industry trends. By actively participating, you can share experiences, seek advice, and receive updates on the latest developments. Engaging in these communities offers a diverse and practical education that helps you remain competitive in the ever-evolving landscape of influencer marketing.

Personal experimentation in this context refers to actively trying out new strategies, tools, or techniques in your own work or projects to see what works best for you. Instead of relying solely on what others share or recommend, you test ideas yourself, learn from your experiences, and adapt based on your findings. This hands-on approach can lead to more personalized insights and a deeper understanding of what suits your needs and goals. It’s about learning by doing and refining your methods through real-world application rather than just theoretical knowledge.

Rien de mieux que mettre la main à la patte et passer, des heures, sur les réseaux sociaux pour éduquer l’algorithme dans le personna que vous ciblez.

Learning by doing - ist sicherlich der aufwendigste Weg, aber auch der, der die meiste Lernkurve erzeugt. Durch den unbedarften Zugang zur Materie ist man gezwungen, genau diese Fragen für sich zu beantworten, die in der Praxis am notwendigsten sind. Es ist jedoch zu empfehlen eine Startrampe zu bauen, wo ein gewisses Grundwissen durch Onlinekurse oder Webinare angeeignet wird.