You're looking to boost your event production performance. What data should you be focusing on?

1 Event Goals and KPIs

Before you dive into the data, you need to have a clear idea of what you want to achieve with your event. What are the objectives and expectations of your client, your audience, and yourself? How will you measure your success and impact? These questions will help you define your event goals and key performance indicators (KPIs), which are the specific and measurable outcomes that reflect your event's performance. For example, your event goals could be to increase brand awareness, generate leads, or educate attendees, and your KPIs could be the number of impressions, registrations, or feedback surveys.

4 Event Reporting

Finally, you need to communicate your data effectively to your client, team, and audience. Event reporting is the practice of creating and presenting clear and concise reports that summarize your event's performance, achievements, and challenges. For example, you can use event reporting to showcase your event's impact, ROI, feedback, and lessons learned. Event reporting can help you build trust, credibility, and loyalty with your client, celebrate your successes, and learn from your mistakes.

Data is a powerful ally for any event producer who wants to boost their performance. By focusing on the right data sources and metrics, you can plan, execute, and evaluate your events more efficiently and effectively. How do you use data to improve your event production skills? Share your tips and experiences with us!