You're navigating brand consistency and new social media formats. How do you strike the right balance?

Review your brand's style guide as a new social media platform emerges. New platforms are rarely so innovative that they aren't similar to what's already out there, use the similarities as a place to start while evaluating what makes the new platform different. Some new platforms just aren't ideal for brands (such as BeReal - if you don't have someone comfortable with posting real-time content or approvals are often delayed for what you can post). Not every new platform is worth being active on, grab your preferred social media handle so no one else can use it. Beyond that, it's okay to be inactive if it's not the right fit (or frankly, if your team is stretched too thin already).

For balance brand consistency with new social media formats, start by adhering to your established brand guidelines, ensuring that any new formats align with your brand’s voice and values. Experiment with new formats thoughtfully, staying true to your core identity while exploring fresh approaches. Keep an eye on how these formats perform in terms of engagement and brand perception, and be ready to adapt your strategy based on this data. Listen to audience feedback to make sure these new formats enhance rather than weaken your brand’s image.

1. Establish Clear Guidelines-Decide on the tone and appearance of your brand. 2. Adapt to Each network- Maintain the essential components of your brand while creating content specifically for each social media network. 3. Keep Your Visuals Consistent - Make sure all of your postings have the same fonts, colors, and logos. 4. Think Before You Post - Strike a Balance Between Trendy and Timeless Content. 5. Monitor and Modify - Consistently assess what functions and modify your strategy in response to input. 6. Try various forms and use creativity to experiment without compromising the essence of your brand. 7. Team Alignment- Ensure that all members adhere to the brand's rules.

Balancing brand consistency with new social media formats requires a strategic approach. Start by clearly defining your brand's core values and voice, ensuring they guide all content. Adapt your message to fit the unique features and audience of each platform, but maintain consistent visuals, tone, and messaging. Experiment with new formats while staying true to your brand identity, using A/B testing to gauge effectiveness. Regularly review and refine your strategy to align with evolving trends without compromising the essence of your brand.

Experiment on new things. There will always be a new angle to everything which is kind of different and curious to the on-going competitive things happening around your brand Once they reach out our audience watch out for their responses take the feedback , improve them