You're navigating a competitive tech industry. How can you adapt your prospecting strategies to stand out?

The winner in a competitive industry is usually the one who does more than others. For example, when a company gets funding, they will be bombarded with proposals. The proposal that stands out is the one where more time is spent researching the news and understanding the goals behind the funding. Can you align your offer with their specific goals? Make an offer so good that it will be hard to refuse, and say good bye to the competition!

¡La personalización significa entendimiento de la necesidad e interés! Saber el valor agregado que podemos ofrecer, contrastado con la necesidad de la organización con nuestra oferta de valor, y a la vez, teniendo en cuenta el perfil del cliente nos hará acercarnos más hacia la oportunidad de resolución, y con ella, la generar la oportunidad comercial.

Engaging with potential clients on social media is good because the majority don't engage so just that alone will help you stand out.

Everybody is talking about Social Selling, what does 95% of them do? The easiest and simplest thing to do is to bombard with automatic messages! It's the best idea ??? in the short term maybe. If we want to distinguish ourselves from the others, we will have to build an authority, to do this we will have to show that we know with interesting content on the chosen topic and problems, for sure it will differentiate us.

Las herramientas de tecnología, y en especial las redes sociales agregan mucho valor e información a los procesos comerciales. Conocer las situaciones de mercado, la relación con los cargos, opiniones y momentos, hechos políticos, etc., marcan una dirección que nos llevará comprender mejor los contextos. No solo perfilar y buscar datos es una gran ayuda, también lo comprender el mercado y el valor de nuestra oferta.

You are in sales and you have an email address, right? and a phone number? Well, having a CRM is the same thing, it's a must! Using it on a daily basis will give you a spectacular advantage, it is not enough to have it, but to feed it with the right data. For example, if I haven't collected the prospect's contact details correctly, .... is not going to do me much good.

El valor lo es todo en el proceso de ventas. Sin una oferta de valor orientada hacia las necesidades del cliente, difícilmente obtendremos un proceso comercial exitoso. Debemos contrastar este panorama, para saber si hay posibilidades reales de hacer una venta, y seguir el proceso con persistencia.

In the tech industry, where competition is fierce, differentiating yourself comes down to nurturing relationships. Beyond just making a sale, invest in building long-term connections with your prospects. Regularly check in, offer relevant insights, and show genuine interest in their evolving needs. By focusing on relationship-building, you move from being just another vendor to a trusted partner. This approach not only helps you stand out but also fosters loyalty and opens doors to future opportunities. So, prioritize nurturing your relationships, and you'll see your prospecting efforts yield more meaningful results.

Sprinkle in creative ways to reach your prospects that aren't oversaturated (email). Try this experiment: write 10-15 handwritten notes and drop them off or mail them to your dream clients.