You're navigating conflicting opinions in your startup team. How do you choose the right marketing strategy?

Always good to remember, conflicting marketing opinions are common. Key lessons from entrepreneurs : Customer-Centric: Brian Chesky (Airbnb) says, "Build something 100 people love, not something 1 million people kind of like". Experiment: Melanie Perkins (Canva) advises, "We're always testing different marketing strategies". Iterate Rapidly: Reid Hoffman (LinkedIn) stresses, "If you're not embarrassed by the first version of your product, you've launched too late". As such use these steps: Refocus on core customers, run small experiments, make data-driven decisions, stay flexible, encourage open communication, and set clear objectives. Remember, the goal is creating a process for rapid learning and adaptation, not immediate perfection.

Navigating conflicting opinions in a startup team can be challenging, but it's crucial for growth. It's important to create an environment where everyone feels heard. Listen to all ideas, analyze their pros and cons. Use data to guide your decisions. Remember, the right marketing strategy aligns with your startup's goals, targets the right audience, and fits within your budget. It may require testing different strategies, analyzing results, and making necessary adjustments. Collaboration and flexibility are key. If you have any additional thoughts or contributions, please reply to this comment. I always appreciate and look forward to hearing more from you. Thank you!

La data siempre será una de las principales fuentes para la toma de decisiones, tenga en cuenta: 1. Ventas años anteriores. 2. Estacionalidades que se repiten y que no se repiten. 3. Hay que hacer ejercicios en pesos y en la medida que use su empresa para medir el desempeño por ejemplo toneladas, kilogramos, unidades, etc

Key learning outcomes to conflict! Identify the different types and causes of conflict in the workplace. Transform conflict into positive outcomes, and understand the psychological impact of ego and personality types. Call a meeting, and talk about being positive in the workplace, and reach agreements that are positive to all concerned.

Data-driven marketing is essential for effective decision-making in today's dynamic marketing landscape. Gather comprehensive data about your target audience, market trends, and past campaign performance. Leverage valuable data sources like web analytics, social media, email marketing, and market research. Utilize data analysis techniques such as audience segmentation, trend analysis, and A/B testing to extract actionable insights. Embrace data-driven decision-making to enhance campaign targeting, increase ROI, improve customer experience, and drive business growth. Embrace data-driven marketing and empower your business to make informed decisions that fuel growth and success.

El objetivo es el horizonte que hay que seguir. En el camino vamos a tener muchas distracciones, con datos, con números, con reacciones y con mensajes. Como buenos lideres debemos no sesgarnos y trabajar siempre para mejorar ese numero y llegar a él. Siempre digo lo mismo, no hay que perder el "FOCUS".

Il est crucial de garder nos objectifs stratégiques à long terme en perspective. Quelle stratégie s'aligne le mieux avec notre vision de croissance et nos valeurs fondamentales ? Je guide l'équipe à travers une réflexion sur comment chaque option peut nous rapprocher de notre mission ultime.

Here's the straight dope on setting your marketing goals: First off, get crystal clear on what you're after. Fuzzy objectives are useless. Want more eyeballs on your brand? Boost sales? Crash a new market? Nail that down. And don't just say "we want more customers" - that's amateur hour. Make your goals SMART: Specific, Measurable, Achievable, Relevant, and Time-bound. Like "Increase website conversions by 15% in Q3" - that's the good stuff. These razor-sharp targets are your North Star. They'll keep your team focused and make picking strategies a whole lot easier. Remember, if you don't know where you're going, any road'll get you there - and that's no way to run a marketing show.

If you are don't know where you are going how do you know when you get there? Defining clear objectives or goals helps you identify the primary goals of the marketing strategy (e.g., brand awareness, lead generation, customer acquisition). Ensure these objectives align with the overall business goals and are measurable. Many start ups don't understand the steps needed in reaching over arching business goals so they chase shiny objects. Understanding the marketing goals and how they related to the business goals is imperative.

SMART Goals (Specific, Measurable, Achievable, Relevant, and Time-bound) provide a clear framework for setting marketing objectives and ensuring their alignment with overall business goals. By defining SMART goals, you can establish a roadmap for achieving your desired outcomes and track progress along the way. SMART goals bring focus, trackable progress, motivated teams, and business alignment for marketing success.

Test. Test. Test. Data won't lie. Get in with the team, don't just rely on data either. When in doubt, do both. You are a start up, the only way to win is hustle. Listen to Shoe Dog.

Claro que a la hora de evaluar opciones siempre es vital cruzar los datos y las oportunidades cuantificables... Pero a la hora de la decisión final yo creo que hay otros factores que el líder del proyecto debe bajar a su equipo y generarle convencimiento... Creer en una idea, en una estrategia y confiar en esa intuición interna es lo que luego te da el doble de fuerza para sostenerla (si viene bien) o re-trabajarla (si viene mal).

Strategy is the name you give to the results you have achieved. I have never heard anyone bribing about a great strategy that delivered akward results. It is rather a matter of constant attention and adaptation. When you are sailing across the ocean, imagine that you have no way of measuring where the wind will come from. The only real guide you can safely rely on, are the stars at night that show you the unmissable direction to follow. So, find your polestar and stick to it.

I would encourage a constructive debate. To be more inclusive though, I would introduce a decision-making tool such as the SWOT Analysis to list Strengths, Weaknesses, Opportunities, and Threats for each option. I believe this would help provide a comprehensive evaluation to achieving consensus.

It is important to facilitate open discussions and create an environment where team members feel comfortable sharing their ideas and opinions. Encourage constructive debate and ensure all voices are heard. During this debate you should evaluate pros and cons. You can list the pros and cons of each proposed strategy. Then consider factors such as cost, potential reach, alignment with brand values, and expected ROI. Make sure to involve key stakeholders, including those outside the marketing team, such as sales, product development, and customer support. Their insights can provide a more comprehensive view of what might work best.

Cuando uno cree en un proyecto hay que saber plantarse y defenderlo, a veces la búsqueda del consenso, puede confundirnos, porque en la mayoría de los casos (y más en el área de Marketing & Comunicación que es materia opinable) cada allegado trata de imponer ideas que beneficien a su zona de influencia. Por eso, es bueno que el equipo sepa los PRO & CONTRAS del proyecto y que lo expresen conjuntamente con un plan de contingencia, veo a muchos lideres tapar las contingencias y eso es lo que luego genera desconfianza en el resto. Hay que escuchar la percepción del entorno, pero no tomar decisiones de una critica, porque sino todo se derrumba...

En tant que leader, il arrive un moment où je dois trancher. Je prends en compte toutes les contributions, les données et les analyses pour faire un choix éclairé. Une fois la décision prise, je veille à ce que l'équipe soit alignée et motivée pour la mettre en œuvre avec succès.

Too much democracy kills democracy. Have convictions, share them, listen to everyone, accept feedback and challenging opinions, but never lose the cape. Ooh and for that matter, be the last to speak.

Este paso es fundamental, sobre todo para innovaciones disruptivas donde la información del lado del mercado y el consumir es aún muy incipiente. Es recomendable empezar y testear en pequeño, para ir aprendiendo e iterando. En las grandes compañías a veces nos gana la impaciencia de los resultados en el corto plazo. Siempre he dicho que “mientras más grande la expectativa, más grande la frustración”. Entonces, también es importante poder manejar las expectativas de los equipos involucrados e ir teniendo pequeñas victorias para seguir avanzando.

When you have a clear plan with measurable goals you are ready to run small-scale tests or pilot programs for the top strategies. Use A/B testing to compare the effectiveness of different approaches. Use decision-making frameworks like SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) or a decision matrix to evaluate options systematically. Then you can prioritize strategies based on impact and feasibility from the testing. From there, you are always measuring to ensure continued success.

Le marché évolue rapidement, et il est essentiel de rester flexible. Nous surveillons constamment les résultats de nos stratégies marketing et restons prêts à ajuster notre approche en fonction des nouvelles données et des retours.

Testing at small scale is a must-do when available technology allows you to measure and optimize. In offline marketing, go back to market research, use trainees to help you grasp a glimpse of what actually matters to people targeted, and get yourself up that bench to dig into the mud and find your own reality. Rather than "I believe that this will not work" there's never a stronger statement to bring to the table than "I have experienced it myself just yesterday, it is definitely not working well". (and don't bring in your mother)

Marketing é teste. São muitos os canais disponíveis e muitos perfis diferentes de públicos. Testar se a mensagem está sendo efetiva, se os canais são os mais adequados e se o público correto está sendo atingido é fundamental para, depois que tudo estiver validado, escalar as ações.

Alright, here's the post-game analysis lowdown: Once you've run your play, don't just high-five and move on. Dive into the aftermath. What tactics scored big? Which ones face-planted? This isn't just navel-gazing - it's your playbook for the next round. Gather the team, dissect the data, and squeeze every lesson out of it. Did that influencer campaign crush it? Or did your SEO push fall flat? Figure out why. This reflection isn't a luxury, it's your secret weapon. It sharpens your marketing instincts and turns your next move into a data-driven bullseye. In this game, the ones who learn fastest win. So don't skip the replay - it's where the real magic happens.

The final step of a successful marketing plan is critical reflection. By analyzing the results obtained, you and your team can extract valuable lessons, identify strengths and weaknesses, and improve your skills for future campaigns. Transforming Insights into Actions Lessons learned translate into opportunities for growth. Use your insights to refine your strategy, allocate resources more strategically, strengthen your team, and create contingency plans. Continuous reflection is essential for marketing success. Remember: Learning from mistakes and successes is the key to continuous improvement and achieving extraordinary results in your marketing campaigns.

O marketing mudou e é preciso se adaptar. Fazer Marketing hoje é saber entender de gente, saber adaptar-se constantemente, saber ser multicanal, saber ser estratégico e basear-em em dados. Foi-se o tempo em que marketing era propaganda, fazer campanhas criativas que ganhavam prêmios. Hoje marketing é resultado.

La première étape consiste à créer un environnement où chaque membre de l'équipe se sent à l'aise pour exprimer ses idées. Je m'assure que chacun a la possibilité de partager ses points de vue sans crainte de jugement. Les opinions diverses sont précieuses et apportent des perspectives variées à la table.