You're preparing for a job interview. How do you showcase your content marketing experience?

You Might Think You Know the Job, But Do You Really? 🧐 Assuming you fully understand the role without meticulously reviewing the job description is a rookie mistake. The devil is in the details. Matching your content marketing experience with the employer's specific needs can set you apart from the competition. Dive deep into the company's content universe—its strategy, tone, and preferred channels. This prep work isn't just homework; it's your blueprint for success in the interview.

My favorite interviews have been with candidates who not only reviewed the job responsibilities, but who looked below the surface of the job description to better understand the business needs. What does the posting tell you about the company's business model? Goals? Values? Show up ready to speak to where you're seeing overlap with past roles you've held (bringing hard data to back you up where possible).

Tip valioso → No uses un CV general para cada oferta. Aunque tome más tiempo adáptalo a las necesitades del cargo y empresa al que te postulas. Aumentarás tus posibilidades.

Für Content Marketer ist die Jobsuche nicht großartig anders als für andere Arbeitnehmer. Wenn du wirklich Bock auf einen Job hast, dann bist du im Thema. Du kennst das Unternehmen und weißt schon vor deiner Bewerbung, warum du dich bewirbst und was dich begeistert. Wenn dir diese Aspekte noch nicht klar sind, mache sie dir klar oder bewirb dich bei einem Unternehmen, welches dich wirklich interessiert.

You need to know what they do and what they offer Know what they lack and research on how to help them solve the problem. The best candidate by giving out unexpected valve, so things extra ordinary that will benefit the company.

Prepare a comprehensive portfolio showcasing your content marketing expertise, including samples of various content types like blog posts, ebooks, videos, and social media posts. Summarize each project, emphasizing objectives, strategies, results, and challenges faced. Utilize platforms like WordPress, Medium, or Behance for a digital portfolio, or bring a printed version to your interview for a tangible presentation.

In most of the cases interviewer does not care how much experience you have or how much diverse your portfolio is. You need to do these 2 things for getting your portfolio shortlisted. 1. Research about the company, understand in which industry it is into. 2. Make sure you highlight all the RELEVANT content articles on the top and then your best work following that.

Is Your Portfolio Just a Fancy Paperweight? 📚 If you think a portfolio is just a formality, think again. It's your proof of concept. It's one thing to talk about your content marketing prowess; it's another to visually demonstrate it through a well-curated collection of your work. Don't just throw everything in there; select pieces that align with the job's requirements and showcase a diversity of skills and successes. Digital or printed, make sure it tells a compelling story of your journey and achievements in content marketing.

Results speak louder than words. In the world of marketing, tangible results (KPI's) carry weight. Include metrics, analytics, and outcomes that prove the effectiveness of your campaigns or strategies. Highlight how your efforts have driven growth, increased engagement, or boosted sales, providing concrete numbers to back up your claims. That said, the most critical tip to garnering a job in a competitive market is to tell a story! Don't just list your achievements; weave them into a compelling narrative. How did you tackle a particular challenge? What was your thought process behind a successful campaign? Storytelling not only makes your portfolio more engaging but also demonstrates your ability to communicate and connect with audiences.

In my hiring experience, the portfolio is the real heavyweight of the application. A well-worded resume highlighting your experience and qualifications is important, of course, but the thing that really leads me to advance a candidate tends to be the work samples. I need to know that you can do what you say you can do.

I totally agree with this statement that one candidate should always highlight their skills while preparing or giving their Interview. This will help them to Crack interview better then others.

Analytics is the biggest job-skills gap in the digital marketing industry. Increase your value by highlighting your analytics skills. Show how your work produced results at the organizational level and your proficiency in measuring, analysis, and optimization. Give hard numbers of leads produced, sales increased, cost savings, or higher efficiency. If you want to distinguish yourself ahead of every other candidate - connect those measurements to a monetary impact. Then you'll be speaking the language of the decision maker!

Skills Aren’t Just Buzzwords on Your Resume 💡 Claiming you have all the necessary content marketing skills without concrete examples is like bringing a knife to a gunfight. You need to articulate how these skills have played out in real-world projects. Whether it's SEO magic that boosted website traffic or a knack for storytelling that increased engagement, be ready to discuss the tools and tactics you've mastered. Remember, specificity sells.

Emphasize your ability to develop a content strategy that aligns with the company's marketing objectives and target audience. Discuss your experience with audience research, persona building, and content planning. Demonstrate your writing prowess by discussing different content formats you've created (e.g., blog posts, website copy, email campaigns). Mention your experience with SEO best practices for content optimization. Use data and metrics to showcase the impact of your content marketing efforts. Did your content increase website traffic, leads, or sales? Be prepared to discuss metrics relevant to the job description.

When showing your skillset, demonstrate how you integrate your expertise and deliver impact. For instance, if you have a case study around new design, demonstrate how you strategically arrived at the content asset(s), how you measured their performance, and how that measurement ladders up to an overarching objective. In short, connect the dots from inception through to execution when highlighting skills. Talk about your integrated toolset.

Your Achievements Aren’t Just Footnotes 🚀 Mentioning your achievements in passing is underselling yourself. Your successes are the heart of your pitch. Quantify your impact with hard data—talk about the time your content strategy increased leads by 50% or how your newsletter revamp doubled the subscription rate. This is not just bragging; it's evidence of your ability to contribute meaningful, measurable value to the business. Don't be shy about highlighting accolades or positive feedback that underscore your expertise and dedication.

Always quantify your achievements and tie them to the overarching business goals. It's essential to clarify why these metrics were relevant to the company you worked for, as the person interviewing you is not very likely to have this context. Next to sharing your achievements, demonstrate your ability to connect content marketing achievements to bottom-line business objectives. This skill is often overshadowed by other vanity metrics. When recruiting for content marketing roles, I look for candidates who can connect great content marketing ideas with the big (and measurable) picture.

Vou contar uma experiência que tive e que surpreendeu a empresa, e me fez ganhar a vaga sem nem mandar meu currículo. Todos os candidatos teriam que enviar o currículo por e-mail para o gerente da vaga. Eu fiz diferente. Sim, eu enviei o e-mail, mas sem meu currículo, mas sim fazendo um e-mail marketing mostrando minhas técnicas de conteúdo, com um assunto irresistível e o e-mail formato para um único objetivo: vender minha expertise e autoridade no assunto. O gerente comprou. Respondeu achando incrível o que fiz, e ganhei a vaga sendo a única pessoa que não enviou o currículo, mas que enviou a prova do que sou capaz de fazer.

Dale Carnegie once said, “Develop success from failures. Discouragement and failure are two of the surest stepping stones to success.” Share your missteps or failures in ways that show how you adapt, learn, and optimize on the new learnings. It's a twist on achievements, and you should definitely share the wins. Peppering in a lesson learned here and there speaks volumes to your awareness and maturity as an innovator.

Ask questions in your interviews, and ask the questions you're truly curious about. There are a few questions that, I imagine, most Content Marketers should be wondering about: - What's the structure of the Content Marketing team? - How much budget does Content Marketing have, and what influence will you have over how it is spent? - Are there goals, OKRs, or KPIs already for Content Marketing? - What is the mix of content creation versus project management that they envision for this role? - Does the company have any glaring content gaps that they hope you'll solve?

→ Investiga la empresa y su estrategia de marketing de contenidos. → Practica tu discurso y prepárate para responder preguntas comunes. → Sigue las últimas tendencias en marketing de contenidos. → Haz que se note tu pasión por el marketing de contenidos.

Landing a role starts with homework. Dive into the job description; it's your first clue to aligning your skills with their needs. Bring your journey to life with a portfolio that screams versatility and impact—think blogs that sparked conversations, viral social posts, or strategies that turned leads into loyal fans. Flaunt your skills; whether it's crafting compelling narratives, mastering SEO, or decoding analytics, show how these tools in your arsenal drove success. Don't just tell them about your achievements; quantify them. Remember, the interview is a two-way street. Asking insightful questions shows your keen interest but also your strategic thinking. It's about painting a picture where they can't imagine their team without you.