You're responsible for tracking marketing operations. How do you know which KPIs to prioritize?

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As a marketing operations manager, you're in charge of measuring and optimizing the performance of your marketing campaigns, processes, and tools. But with so many data points and metrics to track, how do you decide which ones matter the most? How do you align your KPIs with your business goals and strategy? In this article, we'll show you how to prioritize your marketing operations KPIs using a simple framework and some best practices.

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