You're seeking media coverage for your brand. How do you engage with an unresponsive journalist?
Trying to secure media coverage for your brand can be challenging, especially when journalists seem unresponsive. It's a common scenario in the public relations field, but with the right approach, you can turn silence into engagement and coverage. The key lies in understanding journalists' needs, refining your pitch, and being persistent yet respectful. By tailoring your strategy, you can capture their attention and earn the media spotlight that your brand deserves. Remember, journalists are inundated with pitches, so standing out and being considerate of their time can make all the difference in your public relations efforts.
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David McAlpineCorporate, Crisis & Executive Communications | C-Suite Adviser | MBA Candidate, Chicago Booth
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Paola Ortega HernándezBrand, Social and Communications Leader for Spain, Portugal, Greece and Israel at IBM
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Steffy ThevarReporting on Health and Gender Equality Fellow REACH (Cancer) 2024 Winner Laadli Media Awards (2024)