You’re a senior stakeholder manager. How can you use technology to improve stakeholder engagement?

1 Use online surveys

Online surveys are a great way to collect data and insights from your stakeholders. You can use them to assess their satisfaction, preferences, opinions, and suggestions. You can also use them to monitor the progress and impact of your project, and identify any gaps or risks. Online surveys are easy to create, distribute, and analyze, and they can help you save time and resources. You can use online survey tools like SurveyMonkey, Google Forms, or Typeform to create engaging and customized surveys.

2 Use collaboration platforms

Collaboration platforms are essential for fostering teamwork and coordination among your stakeholders. You can use them to share information, documents, and updates, and to facilitate discussions and feedback. You can also use them to assign tasks, track deadlines, and manage workflows. Collaboration platforms can help you improve transparency, accountability, and trust among your stakeholders. You can use collaboration platforms like Slack, Microsoft Teams, or Asana to create and manage your project teams.

3 Use video conferencing

Video conferencing is a powerful way to communicate with your stakeholders in real time. You can use it to conduct meetings, presentations, workshops, and trainings. You can also use it to build rapport, empathy, and engagement with your stakeholders. Video conferencing can help you overcome geographical and time barriers, and reduce travel costs and carbon footprint. You can use video conferencing tools like Zoom, Skype, or Google Meet to connect and interact with your stakeholders.

4 Use social media

Social media is a useful way to reach out to your stakeholders and increase your visibility and credibility. You can use it to share your project stories, achievements, and challenges, and to showcase your impact and value. You can also use it to listen to your stakeholders' voices, opinions, and feedback, and to respond to their queries and concerns. Social media can help you create a community and a dialogue with your stakeholders. You can use social media platforms like LinkedIn, Twitter, or Facebook to promote and engage with your project.

5 Use analytics tools

Analytics tools are a smart way to measure and improve your stakeholder engagement. You can use them to track and analyze your project performance, outcomes, and impact. You can also use them to evaluate your stakeholder satisfaction, loyalty, and advocacy. Analytics tools can help you identify your strengths and weaknesses, and optimize your strategies and actions. You can use analytics tools like Google Analytics, HubSpot, or Salesforce to monitor and improve your stakeholder engagement.

6 Use gamification techniques

Gamification techniques are a fun way to motivate and reward your stakeholders. You can use them to create challenges, competitions, and incentives for your stakeholders. You can also use them to enhance your stakeholder learning, participation, and retention. Gamification techniques can help you create a positive and enjoyable stakeholder experience. You can use gamification techniques like badges, points, leaderboards, or quizzes to spice up your stakeholder engagement.