You're struggling to increase your sales productivity. What social selling tools can help you?

Used to be network, still the best, expanding your network still key. But always comes down to lists. AI the topic du jour, this is one of those areas it can REALLY help. AI can develop lists, we've built it into our platform and offering as well.

Social selling tools help boost sales by leveraging social media platforms. Tools like LinkedIn Sales Navigator, Hootsuite, Buffer, HubSpot, and Sprout Social streamline processes, manage multiple accounts, schedule posts, track interactions, and analyze performance, ultimately enhancing productivity and driving better results.

Leverage LinkedIn Sales Navigator for targeted prospecting and relationship building, and use Hootsuite for efficient social media management and engagement tracking.

In the realm of social selling, zeroing in on your ideal buyers is a game changer. Leveraging tools to filter prospects by specific criteria ensures that your efforts are concentrated on those most likely to engage. This focused approach not only streamlines your sales process but also enhances the relevance and effectiveness of your outreach.

Having an ideal customer profile (ICP) is full proof method. This allows the sales person to work smarter and not harder with similar or reduced results. Know who your ICP is and why they are ideal. From there is a matter of activity and repetition. You go to the Hall of fame in baseball by getting a hit 30% of the time. Thats a 70% failure rate. Sales is the same. Having an ICP allows you to increase your chances and of being a hall of famer. Can't hit the curveball? Dial into the pitches you can hit. In the same way if certain industries have a low buying propensity with your product then focus on those that have a high one. Find what works and refine it (ICP). Then you can start to work on the stuff that doesn't once you get moving.

Once you have identified your audience yes engage. 3 ways. Listen, what are they talking about? Respond and listen to what THEY want first. Then thought leadership. Share content, particularly stories, and do it consistently. Then as your Brand grows your influence does. You want to be seen as the "go-to" for what you do. 3rd way is talk about your company/product/offering directly. Confidently and at the right times more as validation to the topics you engage in. Use sparingly... without earning the right however with the previous steps little more than. social advertising

ferramentas de gestão de vendas que você precisa conhecer Mapa de oportunidades. Trata-se de um software de controle visual. ... Agenda produtiva. ... Pipeline. ... Forecasting. ... Sugar CRM. ... Boomerang. ... Newsle. ... Conte sempre com um consultor.

After connecting with my targets, I hit the bell for alerts on all posts and comment on content they’re engaging in. I may look at their comment history and add to their comments with replies. This starts generating my posts on their feeds. When they view my profile, I call them since I’m on their mind. Happy selling!

Again AI can play a role here as well. Content is what helps you become a a thoguht leader and seen as a subject matter expert in the community you worked to hard to find. Without content that resonates with THAT community your brand will struggle to maintain relevance. AI specifically Generative AI can help. Its still should genuinely be you and so using AI as a muse, as starting point is extremely helpful. But easy to use, shorter, longer, more formal etc... make it your own with commands or edit early and often, and guess what it learns. Soon less editing, topics and content on point. Again we built that functionality in to help on the content creation and responses.

𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲: Share content that is relevant and useful to your ideal buyers. 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆: Post regularly to keep your audience engaged and informed. 𝗤𝘂𝗮𝗹𝗶𝘁𝘆: Ensure the content is high-quality, well-researched, and well-written. 𝗩𝗮𝗿𝗶𝗲𝘁𝘆: Use a mix of content types like blogs, videos, infographics, and webinars. 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Encourage interaction by asking questions or seeking feedback.

Add meaningful and useful content for your industry. Ask yourself, “If I were my customer, does this add value to me?” I despise AI written posts. You can use for ideation, outline topics, lists, but please don’t use it to write your posts for you!

Couple of pieces i did learn this past year, that I'll share ( yes once discovered built it in to our own offering). At Postilize we were bringing something new to the market, but like everyone else we had to build a list to pursue, generate that list and reach out to them all. We Started like everyone does, search LinkedIn, buy lists of data, buy marketing automation software to send emails on my behalf, numbers game right? What I discovered was if the list I was emailing was "less cold" way more responses. Social is about building relationships, I've been in that space for 15 years. So we combined AI list building, Social engagement AND then email cadence. Measure what matters, new leads. We went from 3% to 30% responses.

𝗞𝗲𝘆 𝗠𝗲𝘁𝗿𝗶𝗰𝘀: Identify key metrics that align with your sales goals. 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗧𝗼𝗼𝗹𝘀: Use social selling tools with built-in analytics for tracking. 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗥𝗲𝘃𝗶𝗲𝘄: Regularly review your performance against set targets. 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸: Seek feedback from customers to understand the effectiveness of your approach. 𝗔𝗱𝗷𝘂𝘀𝘁𝗺𝗲𝗻𝘁𝘀: Based on your performance, make necessary adjustments to your strategy.

Tracking your engagement trends on your posts is a helpful guide to know if what you’re doing is reaching your desired audience and how effective your strategy is. Using a CRM tool for the prospects you bring into your pipeline as a result of your social selling engagement is even better. Finally, are you making real sales with the prospects you’re engaging on LinkedIn? That’s the special sauce!

Some of the areas not included in the article are: 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Engage with your audience by responding to comments and messages promptly. 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀𝗮𝘁𝗶𝗼𝗻: Personalise your interactions as much as possible to make your audience feel valued. 𝗟𝗶𝘀𝘁𝗲𝗻𝗶𝗻𝗴: Use social listening tools to understand what your audience is saying about your brand. 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Collaborate with influencers or other brands to expand your reach. 𝗘𝘁𝗵𝗶𝗰𝘀: Always maintain ethical standards in your social selling practices.

LinkedIn Sales Navigator: This tool allows you to target and connect with potential leads more effectively on LinkedIn. It provides advanced search filters, lead recommendations, and insights to help you identify and engage with prospects more efficiently.

Personalize everything and be you. “You can’t beat someone else at being them, just like someone else can’t beat you at being you. The scariest and most courageous thing you’ll ever do is to be yourself.” - Dr. Benjamin Hardy