You're struggling with a limited marketing budget. How can you prioritize your initiatives effectively?

Understand what you want is a key to solving many problems and marketing is one of them. Do you want to build clicks do you want to build a brand or do you want to have sales? Do you want to explain what your product is how it works, or why I customer should use it? You can not do this in one marketing piece instead you can only do one. Choose a purpose - Choose a niche- Choose a market - Choose a platform. This will help limited budgets not be wasted.

To understand your business and market - develop Porter's Five Forces: "Competitive Rivalry, Supplier Power, Buyer Power, Threat of Substitution, and Threat of New Entry." Developing 7-P's of marketing "product, price, place, promotion, people, process and physical evidence". This will help you to Identify your core objectives and the marketing initiatives that align with them.

Imagine your marketing budget is like a backpack for a hike. You've got a specific destination in mind (your goals), but there's only so much space to bring what you need. An assessment is like packing smart. First, identify the essentials – what absolutely has to be in that backpack to reach the peak (core objectives). Then, consider the terrain – who are you hiking with (target audience) and what paths will get you there efficiently (marketing initiatives). Leave the souvenir rocks (nice-to-haves) behind for now. Focus on packing the gear that will keep you hydrated (measurable outcomes) and fueled (driving revenue and customer loyalty).

Identify your marketing goals and target demographics, and focus on smart outreach to those people. Evaluate your current marketing efforts to see what works and what doesn't, and modify your outreach based on results. Prioritizing quality over quantity is always the most efficient way to improve marketing efforts.

Para maximizar el presupuesto se debe conocer bien el costo promedio de adquisición sobre el nicho del producto o servicio y el margen de ganancia, para logar un equilibrio y no diluir el presupuesto. Es importante acotar específicamente el público y buscar primero vender el producto mínimo viable disponible para luego ir aumentando el ticket promedio de compra de cada cliente a lo largo de la relación comercial. Es primordial saber los costos de adquisición y los márgenes de rentabilidad que disponemos.

While not strictly a cost analysis tool, the "Ansoff Matrix" can be helpful in considering the risk and potential return of different marketing strategies, "Market Penetration, Product Development, Market Development, Diversification." This are the 4 initiative on which marketing activities can be planned on. Apart from this detail marketing campaigns can be calculated on basis of Cost-Volume-Profit (CVP) Analysis, Marketing ROI (Return on Investment), Marketing Mix Modeling (MMM), Break-Even Analysis (BEA).

Hoy con la utilización de herramientas de Ai podemos potenciar coda dólar invertido en publicidad, y tenemos la ventaja de testear acciones a un bajo costo de ejecución y en un tiempo acotado para equivocarnos rápido y a un costo muy bajo. Esta experimentación llevará a optimizar mejor los recursos para aumentar el retorno.

Alright, let's tighten our belts and get down to the nitty-gritty of this marketing plan. It's time to play financial detective! We need to dissect each marketing activity and figure out what it's going to cost us. That means everything from ad fees that gobble up our budget faster than a hungry gremlin to those monthly software subscriptions that silently drain our funds. Here's the beauty of this exercise: we can find clever ways to trim the fat without sacrificing quality. Maybe there are free alternatives to those fancy marketing tools we had our eye on. Or perhaps we can roll up our sleeves and tackle some of these initiatives ourselves instead of relying on outside help.

Me hacer recordar a la frase de Einstein, cuando se decía que el estaba loco... "Locura es hacer lo mismo una y otra vez y esperar resultados diferentes". Lo que funcionó anteriormente no garantiza que continúe vigente, es un grave error y se debe estar en continua exploración para ir adaptándose al vertiginoso cambio en el hábito de consumo de los clientes.

Marketing dollars are like pizza toppings – you gotta spread them around strategically for maximum deliciousness (and sales!). Instead of sprinkling a little bit of everything everywhere, focus on the toppings that people love – the ones that consistently bring in new customers. Take a peek at your past marketing campaigns. What were the real showstoppers? Did social media reign supreme, or were those email blasts the tastiest treat? If you're unsure which channels are the cheesy goodness, start small! Run some bite-sized experiments with different approaches to see what gets people drooling (or clicking that "buy" button).

When funds are tight, creativity becomes your most valuable asset. Instead of relying on expensive advertising, explore how you can use content marketing, social media, and word-of-mouth to your advantage. Develop engaging content that adds value to your audience's lives and encourages sharing. Utilize social media platforms to build communities around your brand. Engaging directly with customers can create advocates who spread the word about your products or services organically.

Gerade bei knappen Mitteln hilft oft ein Blick über den Tellerrand: NGOs sind ein sehr gutes Beispiel für wirkungsvolle Kampagnen mit wenig Budget. Hier ein paar Tips: - Kreatives Bildmaterial: Ein kontroverses oder ungewöhnliches Kampagnen-Foto kann den impact gerade im digitalen Bereich vervielfachen, sogar wenn es das eigene Produkt nur peripher betrifft. Auch Print Medien werden so besser erreicht. - Die Marke oder Produkt in Bezug zu einem aktuellen Thema setzen das viel diskutiert wird, und so die Sogwirkung der vorhandenen Diskussion nutzen - Grassroot oder öffentliche Aktionen um Aufsehen zu erregen

La creación de una comunidad cada vez es más necesaria y hoy hay que ponerse personalmente a la cabeza de la creación de contenido para una comunidad. La marca por si sola ya no es suficiente a la hora de tomar una decisión de compra. La marca personal hoy es el activo más importante en un empresa y su valor exponencialmente significativo.

Continuously assessing and performing A/B testing is important to optimize the spend. With time, dropping the non-performing campaigns and retaining the ones that perform well is the key.

Being agile is about being responsive to what is working and what isn't, but also requires an understanding of the timeline by which we are judging success. Sometimes a campaign doesn't work right away. That doesn't mean we need to throw out the plan and pivot away, it could mean that we have an opportunity to show patience, or incrementally improve the initial idea. That said, we can't be too wedded to our initial thinking when it has proven to be incorrect. Don't let sunk costs drag your performance down. If you have been patient, and given something every chance to succeed, know when to cut bait and move on.

Assessing and prioritising needs is a highly company specific exercise. This requires getting down to the brass tacks and choosing whether all the elements that help a customer 'in any key moment' of their journey to connecting with your business is hindering effective engagement due to the tools you have used or due to the ways in your have set them up. A poorly designed button or confusing IVR menu or a poorly implemented chatbot can lead to significant drop offs. Prioritising in a tight budget environment requires focusing on earned media, making small but critical changes to website, small and cumulative but daily improvements with testing to your email content, and so on.