I love numbers and writing :).Here’s how I seamlessly incorporate both: 1/ Tie Data to Outcomes: Relate numbers directly to results. 2/ Explain Impact Clearly: Show how the data makes a difference. 3/ Use Simple Examples: Make data relatable to the reader. 4/ Visuals Can Help: Add charts or graphs for clarity. 5/ Keep It Simple: Avoid complex jargon. Example: Instead of saying, “We increased user engagement by 20%,” try, “After our update, user engagement rose by 20%. This boost shows how the new feature improved our users' experience and kept them coming back.”

Storytelling is powerful! If you present facts and statistics, your audience will retain no more than 10% of the information. However, if you weave in stories their retention increases to 70%! As an investment banker who identifies as a storyteller, I’m comfortable with figures and words. However, I’ve noticed that my words and stories have a much higher potency when it comes to engaging a client or audience. Start by identifying the key data points that support your narrative, and then introduce them naturally at pivotal moments in the story. Use visuals like infographics to make complex data more digestible. Lastly, frame the data within an emotional or relatable context, so it feels like part of the story rather than a fact dump.

Storytelling needs your credible experiences. In some cases, like in business books, we want to incorporate studies to further prove your points. I like to highlight certain stories while crafting a first draft, and then I'll spend a day researching statistics that bridge the current gap between the target market and the writer's experience. I'll look at scholarly articles, National Library of Medicine, McKinsey, HBR, and more.

To effectively incorporate data into my storytelling and engage my audience, I take a few key approaches: 1. Viewing Data as Milestones I see data as significant markers in my journey as someone who is first a lawyer, analyst and journalist, and then an author and poet. 2. Using Visuals I know that visuals can make complex information easier to understand, so I create charts and infographics to present statistics in an engaging way. 3. Sharing Human Stories The core of my storytelling is about real people. I focus on the stories behind the statistics to illustrate how they connect to everyday lives. 4. Balancing Emotion and Information While data adds credibility, I make sure it complements the emotional aspects of my story.

To seamlessly weave data and statistics into your success story: 1. **Start with the Story**: Begin with a compelling narrative that highlights the challenge and solution. 2. **Integrate Data**: Use statistics to support key points and demonstrate the impact of your actions. 3. **Visualize Information**: Include charts or graphs to make data more digestible and engaging. 4. **Relate to Outcomes**: Connect the data directly to the results achieved to show its relevance. 5. **Keep It Simple**: Present data in a clear, concise manner to avoid overwhelming your audience. This approach ensures that data enhances rather than detracts from your success story.