You've dedicated time to nurturing a lead from a high-potential client. How do you cope with their rejection?
Lead generation is a critical skill in sales and marketing, where the goal is to cultivate potential customers, or "leads," with the aim of guiding them through the sales funnel until they make a purchase. It's a process that can involve a significant investment of time and resources. However, even high-potential leads can end in rejection. While this can be disheartening, there are strategic ways to cope and learn from these experiences.