You've lost credibility due to an influencer partnership backlash. How do you regain your audience's trust?

Be open and transparent about it. Don't sugercoat, don't use PR language, don't try to point out the mistakes of others (the influencer?), don't go mute either. Own the mistake: Use your communication channels and be open about: - What was the original intent of the cooperation. - Why and how did it go wrong. - What were the results of that. Apologize if it was, indeed, your fault. - What you intend to do now. And then actually follow up on what you said. Communication is the start, but only actions will regain trust.

Regaining trust after a backlash starts with admitting mistakes. Address the issue directly, offer a sincere apology, and take full responsibility.

Identify the specific issues that caused the backlash. Was it something the influencer did, said, or represented? Listen to your audience through comments, messages, and social media discussions to understand their concerns.

🧘 Acknowledge the Issue: Promptly and transparently address the backlash. Acknowledge any mistakes made and take responsibility for them. 💬 Apologize Sincerely: Issue a genuine apology to your audience. Ensure the apology is heartfelt and shows empathy for any harm caused. 📝 Communicate Openly: Keep your audience informed about the steps you’re taking to rectify the situation. Provide regular updates on any actions or changes being implemented.

If there were any mistakes or oversights in the partnership, acknowledge them openly. Issue a sincere and heartfelt apology to your audience. Make it clear that you understand their concerns and that you value their trust.

Engage with your audience by creating an open dialogue. Listen to their concerns and respond with empathy to show you value their input.

Reevaluate your partnerships. If they don't align with your brand's values, end them. Be thorough in vetting future influencers.

When an influencer partnership backfires, it’s crucial to reassess the alignment of these relationships with your brand values. At Tru, we conduct a thorough review of our influencer partnerships following any backlash. We evaluate whether the influencer’s values and behaviors align with our brand’s mission and audience expectations. For instance, after a recent incident, we terminated a partnership with an influencer whose actions were inconsistent with our clients commitment to sustainability. This reassessment process ensures that future collaborations reinforce our brand’s integrity and rebuilds audience trust by showing that we prioritize ethical and value-aligned relationships.

Keep an eye on public sentiment and feedback to gauge how your efforts are being received. Be flexible and ready to adjust your strategy based on the feedback and results you observe.

Implement changes in your partnership selection process to ensure better alignment with your brand values. Share stories and examples of how your brand is positively impacting the community or industry.