You've written a carefully crafted copy. How do you navigate a client's request for more keyword stuffing?

If, as you say, "You've written a carefully crafted copy" then you obviously have no idea what carefully crafted copy is. So maybe stop asking and engage a decent copywriter.

"You've written a carefully crafted copy." That's some bang-up writing, LinkedIn AI. You've only written a few hundred thousand or maybe a million of these articles so far, and you're already mastering English grammar.

If you have clients asking for keyword stuffing, you're either working with the wrong clients or you've time-traveled back to 2002. If the former, educate the clients or find others. If the latter, look me up and talk to me about Tom Brady.

Hello, So When a client requests more keyword stuffing, I explain the risks of over-optimization and its potential negative impact on user experience and search engine rankings. I suggest alternative strategies like latent semantic indexing (LSI) keywords, synonyms, and phrases to maintain a natural tone while still improving search visibility. I also offer to rework the copy to achieve a better balance between keyword inclusion and engaging content, ensuring the client's goals are met without compromising quality. Transparency and education are key to finding a mutually beneficial solution.

Inform your client of the downsides of stuffing more keywords into your copy. Explain why you've written the copy like you have. Explain the results you expect with your current copy. Explain the results you expect with the changes the client is asking for. If the client still wants keyword stuffing - give them what they want. They're the one paying you. But, consider firing this client and working for clients you better align with.

To navigate a client request for more keyword stuffing, I start by educating the client on the importance of quality content for both SEO and user engagement. Keyword stuffing can harm search engine rankings and readability, leading to a poor user experience. Once they understand, I suggest incorporating keywords naturally, using synonyms and related terms, and focusing on related topics rather than overusing keywords. This approach keeps the copy engaging and aligns with search engines' algorithms. Strategic keyword placement in titles, headings, and meta descriptions satisfies both SEO needs and reader engagement, achieving their goals without compromising quality.

Once the client understands the risks, find a compromise by balancing keyword usage. Integrate keywords more naturally within the text without compromising readability and quality. Ensure that keywords appear in strategic places such as titles, headings, and the first 100 words of your content. By blending keywords seamlessly, you can meet the client’s needs while maintaining the integrity of the copy.

Once you have an educated client, you'll tweak your drafts with your clients desires; fails can be considered lessons. I believe can't not remain uneducated towards the goals of their own project; a hand-on approach is necessary for your overall growth.

Ich frage meinen Kunden, wie er darauf kommt. Wenn er mir dann erzählt, dass ihm das ein voriger Dienstleister erzählt hat oder er es irgendwo gelesen hat, kann ich ihm erklären, weshalb das keine gute Idee ist und was passiert, wenn man keyword stuffing betreibt.

To balance keyword usage, I'd ensure that they’re strategically placed in key areas like the title, headers, and first paragraph, while maintaining a natural flow throughout the content.

If a client insists on heavy keyword usage, I'd propose alternatives like improving meta descriptions, using internal linking, or enhancing the overall site structure to boost SEO.

Offer alternative strategies to achieve their SEO goals. Suggest focusing on long-tail keywords, which are more specific and less competitive, providing better chances of ranking well. Propose creating additional content pieces such as blog posts or landing pages optimized for different sets of keywords. This approach not only spreads keyword usage but also enhances the overall content strategy.

There are other ways to win the SEO ranking game apart from keyword stuffing. Suggest focusing on high-quality content and building backlinks instead. Explain how these strategies yield better long-term results for their SEO needs.

Instead of “keyword stuffing”, try using synonyms and related terms to keep it natural. Focus on user intent, optimize your headers and meta tags, and create high-quality content that provides REAL VALUE. It’s all about making your content readable and engaging while still hitting those SEO goals!

Engage the client in the revision process. Show them how you can incorporate their keywords effectively without resorting to stuffing. Collaborate on finding the right balance between SEO and readability. This collaborative effort helps the client see the practical application of their requests and builds trust in your expertise.

Track metrics like page views, bounce rates, and keyword rankings to see how the content performs. This helps refine your approach, showing what works and where adjustments are needed to keep improving SEO without overdoing it!

Track the performance of your revised copy using analytics tools. Key metrics to monitor include page views, bounce rates, and conversion rates. This data will provide valuable insights into the SEO strategy's effectiveness. Sharing weekly or monthly performance reports with the client will help align expectations and demonstrate progress. When performance falls short of expectations, carefully analyzing the data can identify areas where copy improvements can be made.

Implement the revised copy and closely monitor its performance. Track key metrics such as page views, bounce rates, and conversion rates to measure the impact of the changes. Share these insights with your client to demonstrate the effectiveness of a balanced approach and reinforce the importance of maintaining quality content.

Encourage regular content updates to attract visitors and signal activity to search engines. Implementing a content calendar ensures consistency and organization in updates. Highlight diverse SEO tactics beyond keywords, like link building and optimizing for mobile. Promoting content via social media and collaborating with influencers can expand reach and authority. By setting these expectations early, you integrate SEO considerations into the copywriting process from the beginning. This proactive approach leads to better search engine rankings and higher visibility for your client's website.

Use the experience to plan future content strategies. Educate your client on the evolving nature of SEO and content marketing. Advocate for a content plan that prioritizes quality, user experience, and sustainable SEO practices. By positioning yourself as a knowledgeable partner invested in their long-term success, you can help them avoid similar requests in the future.