Discover how to balance prospecting and client connections in social selling while effectively managing your time for optimal results.

Gerencie seu tempo de maneira eficaz equilibrando prospecção e conexões de clientes ao se envolver diariamente em atividades de vendas sociais. Estabeleça uma rotina que inclua tempo dedicado à prospecção de novos clientes, manutenção de conexões existentes, e acompanhamento de leads. Utilize ferramentas de automação para agilizar tarefas repetitivas e foque em atividades que agreguem valor, permitindo que você maximize seu tempo e esforços.

Last updated on Aug 5, 2024

Balancing prospecting and client connections in social selling: How do you effectively manage your time?

In the fast-paced world of social selling, the ability to balance prospecting for new clients with nurturing existing relationships is crucial. As you navigate through the digital landscape, your success hinges on effectively managing your time to ensure both tasks receive the attention they deserve. The key lies in developing a strategy that allows you to engage with prospects while providing ongoing support to current clients, fostering a network that can lead to sustained growth and sales opportunities.

1 Efficient Scheduling

Allocating specific times for prospecting and client engagement is vital. Imagine your day as a pie chart, with each slice representing a different activity. By scheduling blocks of time for outreach to new prospects and separate windows for following up with existing clients, you create a structured approach that maximizes productivity. This method prevents the overlap of tasks, ensuring that each client feels they are receiving your full attention during interactions, which is paramount in social selling.

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José Tadeu Ferreira de Souza

Representante comercial de MKT e vendas da industria Vitamedic / MBA Vendas e Marketing. Remote Customer Service, Remote Sales. AFILIADO CORE SP
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Planeje seu dia: Comece com uma lista de tarefas e priorize-as. Isso ajuda a manter o foco e a evitar distrações. Use técnicas de Pomodoro: Trabalhe por 25 minutos e faça uma pausa de 5 minutos. Repita esse ciclo. Isso ajuda a manter a concentração e evita o esgotamento. Defina metas claras: Saiba o que você quer alcançar em um determinado período. Isso ajuda a direcionar seus esforços. Elimine distrações: Desligue notificações, redes sociais e outras distrações enquanto trabalha.

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Jyothsna Panda

🏆 LinkedIn Top Voice | B2B Marketing & Sales | Expert in Personal Branding & Social Media Marketing | Helping You Gain Followers, Clients & Freedom 📈
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Balancing prospecting and client connections in social selling requires effective time management. I start by setting clear priorities and allocating specific time blocks for each activity in my daily schedule. Mornings are often dedicated to prospecting, where I focus on researching and reaching out to potential clients. Afternoons are reserved for nurturing existing client relationships through follow-ups, personalized messages, and addressing their needs. I use tools like CRM systems to stay organized and ensure no one falls through the cracks. By maintaining this structured approach, I can efficiently grow my network while strengthening bonds with my current clients.

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2 Prioritize Tasks

Understanding the hierarchy of your tasks is essential. Start by identifying which actions will have the greatest impact on your goals. For example, responding to a hot lead may take precedence over a routine check-in. Prioritize your day so that you're always working on the most impactful tasks at any given moment. This way, you're not just busy, but productive, ensuring that both prospecting and maintaining client connections contribute effectively to your bottom line.

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Javier Mirande

B2B sales without SPAM | PACS Method | Live Trainings | Agency | Co-founder & CEO at Regrow
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Una estrategia de priorización que me ha servido mucho viene del mundo de la programación "Agile" La weekly planning. Solo que yo utilizo el domingo a la tarde para bajar a tierra las prioridades semanales. A tener en cuenta: - dividir las tareas en 3 grupos según prioridad (P1, P2 y P3) - Asignar tareas P1 a cada día de la semana, ya que son las que más tiempo y esfuerzo suelen llevar. - Matriz de Eisenhower: Poderosa herramienta para identificar cuáles tareas las debo hacer YA y cuáles pueden esperar - Documentar en ClickUp y asignar la prioridad correspondiente a cada tarea

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3 Automation Tools

Leverage technology to streamline your workflow. Social selling is as much about smart work as it is about hard work. Utilizing automation tools for tasks such as scheduling posts or sending follow-up messages can free up your time to focus on personalized interactions. Remember, the goal is to maintain a human touch in your communications while benefiting from the efficiency that technology provides.

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4 Engage Daily

Make a habit of daily engagement. Social selling thrives on consistency, and by dedicating time each day to interact with both prospects and clients, you keep the momentum going. Whether it's commenting on a post or sharing relevant content, these small actions accumulate to show your network that you're an active and attentive participant in the social sphere.

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Henrie Copque ✪

Marketing Manager | Digital Strategist | Media and Performance | Visual Communication | Brand Marketing | B2B and B2C
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Gerencie seu tempo de maneira eficaz equilibrando prospecção e conexões de clientes ao se envolver diariamente em atividades de vendas sociais. Estabeleça uma rotina que inclua tempo dedicado à prospecção de novos clientes, manutenção de conexões existentes, e acompanhamento de leads. Utilize ferramentas de automação para agilizar tarefas repetitivas e foque em atividades que agreguem valor, permitindo que você maximize seu tempo e esforços.

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Philippe ATTAL

👉 Boostez votre efficacité sur les réseaux sociaux pour mieux (vous) vendre 👊 Formation et accompagnement en Social Selling 💠 Marque Employeur 💠 Marque Candidat 💠 Personal Branding 🚀 DCF Lyon
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Les réseaux sociaux comme LinkedIn demandent une présence active et réactive. Tout comme dans la vie réelle, ce qui va booster votre visibilité et vous aider à atteindre vos objectifs, est de prendre la "parole" régulièrement. Les parutions sont importantes, elles permettent de mieux vous connaitre et de cibler votre audience par des mots clefs (dont les #). Les commentaires sont stratégiques car ils montrent votre intérêt sur un sujet porté par votre réseau (ou pas !). Le silence reste votre principal ennemi ! Il y a toujours un petit coeur qui bat derrière l'écran, soyons donc remarquables pour être remarqués !

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5 Track Progress

Keep tabs on your efforts. By monitoring which activities lead to successful conversions or stronger client relationships, you can adjust your strategy accordingly. Use analytics tools to track engagement rates, message responses, and conversion metrics. This data will guide you in fine-tuning your approach to time management in social selling, ensuring that you're investing your time where it counts.

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6 Reflect and Adapt

Finally, take time to reflect on your practices and adapt as necessary. The landscape of social selling is ever-changing, and strategies that work today may not be as effective tomorrow. By regularly assessing your approach to balancing prospecting and client connections, you can stay ahead of the curve and maintain a dynamic presence that resonates with both new leads and existing customers.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Philippe ATTAL

👉 Boostez votre efficacité sur les réseaux sociaux pour mieux (vous) vendre 👊 Formation et accompagnement en Social Selling 💠 Marque Employeur 💠 Marque Candidat 💠 Personal Branding 🚀 DCF Lyon
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Un réseau social est une composition de personnes variées avec des objectifs tout aussi variés. Construire un réseau pour pratiquer le social selling consiste à rechercher les personnes qui pourraient contribuer à notre succès (vente, recrutement...). Inviter une personne à rejoindre son réseau est un moment stratégique, car c'est votre premier pas vers elle. Soyons remarquables ! - Motivons notre invitation par une note, - Remercions le contact dès qu'il accepte votre invitation, - Intéressons-nous à notre réseau en le likant, en le commentant. - Transformons le virtuel en réel en proposant un échange téléphonique, une rencontre... pour que l'Humain soit votre principale clef de confiance. Pensons à la Force du lien faible...

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Balancing prospecting and client connections in social selling: How do you effectively manage your time?

1

2

3

4

5

6

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1 Efficient Scheduling

2 Prioritize Tasks

3 Automation Tools

4 Engage Daily

5 Track Progress

6 Reflect and Adapt

7 Here’s what else to consider

Social Selling

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Balancing prospecting and client connections in social selling: How do you effectively manage your time?

1

2

3

4

5

6

7

1 Efficient Scheduling

2 Prioritize Tasks

3 Automation Tools

4 Engage Daily

5 Track Progress

6 Reflect and Adapt

7 Here’s what else to consider

Social Selling

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