Last updated on Aug 22, 2024

Dealing with a client who constantly shifts gears. How can you set expectations that stick?

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Navigating the turbulent waters of client management can often feel like a balancing act, especially when a client frequently changes direction. As an account manager, your role involves not just adapting to these changes but also setting clear, realistic expectations that can withstand the whirlwind of client whims. Understanding how to manage a shifting landscape while maintaining a steady course is crucial for long-term success.

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