Here's how you can cultivate a creative mindset in a traditionally rigid healthcare industry.

People working in the healthcare space historically had entrenched belief and ways of working. Wave of Covid has played a big role in shift toward innovation and digitisation. Overall, for team to think innovatively it is important to give them some problem to solve and explain importance of continuous change. We usually have brainstorming sessions, hear all the ideas and reward positive ideas. We also show the impact that innovation (usually incremental) had whether business or patient trust/experience.

Here are some key ways to cultivate a creative mindset in the traditionally rigid healthcare industry: 1. Encourage Innovation. 2. Embrace Design Thinking. 3. Collect Diverse Information. 4. Practice Empathy. 5. Nurture Creative Cultures. 6. Redefine Creativity: Go beyond traditional marketing tactics and embrace new ways to address healthcare challenges. Creativity in healthcare extends far beyond TV spots and print ads. By implementing these strategies, healthcare organizations can break free from rigid thinking, boost innovation, and deliver more impactful, human-centered solutions to complex problems.

Cultivating a creative mindset in the traditionally rigid healthcare industry is challenging and rewarding. It requires fostering an environment where innovation thrives and everyone feels empowered to contribute. Leading various healthcare departments and organizations, and now as President and CEO of Amos + Advisors, I've witnessed the constraints of traditional settings. This journey taught me the importance of intrapreneurship—driving change and innovation within an organization. Key strategies include empowerment, interdisciplinary collaboration, professional development, embracing technology, and open communication. Intrapreneurship is about challenging the status quo to bring meaningful change.

Acabar com ou restringir ao máximo possível, o receio à mudança, será o seu primeiro passo como gestor de saúde da sua equipe, em busca de uma mentalidade criativa. Especialmente quando a equipe tem um rendimento satisfatório, não é uma tarefa fácil romper esta barreira do status quo. Vencida esta etapa, você catalisará a inovação com muito mais facilidade.

it starts with fostering a culture of innovation, where diverse perspectives are encouraged and interdisciplinary collaboration is prioritized. By embracing flexibility ad promoting continuous learning, healthcare professionals can develop novel solutions that enhance patient care and operational efficiency.

Já é uma lei pétrea de inovação em empresas, especialmente nas de serviços, que a diversidade, seja de etnia e gênero, ou até de nacionalidade e língua nativa, juntamente com a diversidade de pensamento, com colaboradores que vêm de empresas de portes diferentes, que trabalharam em diferentes posições no quadro de funcionários, impulsiona e muito a criatividade no seu ambiente de trabalho, tornando a missão de instituir a mentalidade criativa muito mais célere.

It's time our workplaces reflect the communities where we live and serve. Let's ensure our decision-making teams reflect the patients they are representing. If your team is small, create opportunities for other perspectives through focus groups, listening sessions or interviews. Actively listen and check your assumptions at every step of the way.

A Fusion of Perspectives Diverse teams bring different viewpoints, experiences, and problem-solving approaches. Encourage collaboration between doctors, nurses, administrators, patients, and even external experts to spark innovative solutions

We have a diverse team, which is encouraged to come together, working to synergies each other's experience and skillsets. This creates an environment that each member can contribute their respective insights and strengths, and learn from each other. Being a learning and results-oriented work culture, we stay open to new ideas, assess these, and if possible to make these happen. There have already been examples of these happening during this early growth phase.

Different healthcare organizations have different approaches and treatments, new technology may vary across these segments and thus require customized care. Greater diversity among healthcare teams will help reduce the barriers patients face when seeking care and contribute to better access and quality service. Medical support staff from different cultures and backgrounds can also bring unique perspectives to share with colleagues and patients alike as they strive to better understand and respond to patients' needs.

A Culture of Experimentation: Safe to Fail Create a space where failure is seen as a learning opportunity. Encourage experimentation and risk-taking without fear of repercussions. Celebrate small wins and learn from setbacks.

Quando discorro acima sobre o primeiro passo rumo à mentalidade criativa, explico a importância de romper a barreira do status quo e da resistência à mudança. Pra isso , para que este primeiro passo seja cumprido com sucesso, é uma condição "sine qua non" que o time esteja seguro para falhar. Faça com que eles saibam que a falha é esperada e que vai acontecer. Que precisam tratá-las com naturalidade.

Promoting a culture of continuous learning in healthcare can be achieved creatively through various strategies. Here are three approaches: Gamified Learning Platforms that have helped us: Use gamified e-learning systems with modules, quizzes, and leaderboards to make professional development engaging and rewarding. Peer-Led Learning Circles: Establish peer-led learning circles for staff to share knowledge and expertise, rotating facilitators to build a community and collective responsibility for learning. Innovation Labs and Hackathons: Create innovation labs or hackathons for collaborative problem-solving and prototyping, encouraging staff to explore new skills and present their findings to inspire further learning and innovation.

By encouraging your staff to actively seek out new knowledge and skills, you ensure that they bring fresh perspectives and innovative ideas to their roles. For instance, in my practice, we support our team members in pursuing professional development courses, attending industry conferences, and staying updated on the latest healthcare trends. This commitment to ongoing education keeps their minds agile and receptive to new approaches. Emphasizing continuous learning not only prevents stagnation but also equips your team to adapt creatively to the ever-evolving healthcare landscape, ultimately driving improvements in patient care and organizational effectiveness.

We offer clinical attachments to overseas institutions, to expose our staff to different systems and cultures. This forms part of our global health program, for cross-border exchanges. Staff members are encouraged to learn and stay abreast and updated, so as to provide global standard care to our patients.

I also like the opportunity to generate creative approaches to existing challenges and future strategies by adopting a new perspective. Either turn to or put yourself in the place of your patients or consumers. Try to see things through the eyes of or in consultation with departments or segments of your organization you work closely with or are more aligned with. Force yourself to see things from these different angles. It can create new sight lines and broaden your view. You will find novel ways and great reasons to creatively address new and existing issues.

We encourage staff to have open minds, to assess healthcare technology, and new innovative methods in healthcare delivery. If suitable, we have already implemented some of these newer methods. From an operations perspective, we have a technology team which has successfully developed and deployed our own EMR, CMS systems and more, in consultations with end-user clinicians.

Patients expect organizations to have a data strategy that delivers healthcare with accurate, up-to-date, secure and complete data. Collect data from diverse data sources to inform your data-driven decision-making with a complete data perspective. Today's modern data tools integrate data from many sources, in any format.