Here's how you can debunk common misconceptions about creativity in the branding industry.

Frequently held beliefs regarding creativity in branding encompass the notions that it's exclusive to 'artsy' individuals, that it cannot be imparted, and that it's inherently impromptu. In actuality, anyone can learn and practice the art of creativity. It usually involves testing, strategy, and research in a methodical manner. Structured methods like design thinking and brainstorming can foster creativity, which is fueled by various viewpoints and collaboration. Dispelling these rumors enables everyone to see how accessible and attainable branding creativity is.

Steve jobs decía: Complicar lo simples es fácil, simplificar lo complicado eso es creatividad. La creatividad si no está orientada a hallazgos más profundos como la cultura empresarial o la real cultura de marca, no tiene ningún sentido.

Debunking misconceptions about creativity in branding is like revealing the magician’s secrets. First, creativity isn’t some divine lightning bolt. It’s a muscle, honed through practice and persistence. Think of Edison, who famously said, “Genius is one percent inspiration, ninety-nine percent perspiration.” Great ideas often come from persistent tinkering, not sudden eureka moments.

I used to think that creativity thrived only in unstructured environments. I struggled to generate ideas within the constraints of brand guidelines and deadlines. Overcoming It: I realized that constraints could actually spark innovation. I started using brand guidelines as a framework to channel my creativity, finding innovative solutions within the set boundaries. This approach helped me produce more focused and effective branding strategies.

La real creatividad no es una herramienta para destruir lo que ya se construyo hasta el momento, la real creatividad sirve para construir sobre lo ya existente aprovechando de las fuerzas de marca del pasado y sumando en el futuro, el branding de Coca cola tiene más de 70 años.

Another myth is that creativity is a solo endeavor. In reality, the best ideas often come from collaboration. Even geniuses like Steve Jobs had teams of creative minds contributing to their visions. Also, creativity isn’t just about wild, out-of-the-box thinking. It’s about solving problems in new ways. Constraints can actually fuel creativity, forcing you to think more resourcefully.

La ejecución de una exitosa planeación creativa no es un trabajo individual, la creatividad real es aquella que llega al corazon de las personas, que hace sentido en su ser y emociones. Por lo tanto una investigación antropológica etnográfica es muy recomendada antes de empezar un trabajo creativo y ejecución de campañas que consumen recursos y por estar equivocada pueden perderse millones.

Lastly for me, creativity in branding isn’t exclusive to ‘artistic’ types. Analytical minds contribute too, by grounding ideas in data and strategic insights. So, let’s dispel the myths and embrace a more nuanced understanding of creativity—one that’s accessible, collaborative, and grounded in real-world problem-solving.

“Creativity is intelligence having fun.” - Albert Einstein I think of your brand as a garden. It needs constant care and new seeds of creativity to keep it vibrant and flourishing throughout the seasons.

The data shows that it takes 6 to 8 touchpoints to create a sale. So what good is a first impression if you let your foot off the gas? Make sure your conversion tracking is set up, then monitor who is not only engaging with your content but actually buying your product or service. Then double down your branding to focus on the people that need you most.

Creativity isn't unpredictable - it can be managed. Dedicate time for ideation, provide support, and allow risk-taking. These methods foster a creative environment to fuel your branding practice. Manage the process, not just the inspiration, for consistent, impactful brand design.