Here's how you can determine the key performance indicators for measuring AR initiative success.

1 Define Goals

Before diving into data, you must define what success looks like for your AR initiative. Is it increased sales, improved customer engagement , or enhanced training effectiveness? Your goals will shape the KPIs you select. For instance, if your aim is to boost sales through an AR-enabled catalog, you might track conversion rates or average order value. On the other hand, for an AR training program, you might measure knowledge retention or speed to competency.

2 User Engagement

User engagement is a vital sign of how well your AR application is received. You can measure this through metrics like session length, frequency of use , and user return rate. A high level of engagement typically indicates that users find the AR experience valuable and entertaining. If they're spending more time on your app and coming back often, it's a good sign that your AR initiative is resonating with your target audience.

4 Conversion Rates

Conversion rates are particularly important if your AR initiative is designed to drive specific user actions, like making a purchase or signing up for more information. Tracking how many users take these actions after interacting with your AR experience can provide insight into the initiative's effectiveness in influencing user behavior and driving business outcomes.

6 ROI Analysis

Finally, analyzing the return on investment (ROI) is crucial for any business initiative, including AR. This involves comparing the costs associated with developing and deploying the AR experience against the financial gains or cost savings it generates. A positive ROI indicates that the AR initiative is not only engaging and technically sound but also beneficial to your company's bottom line.