Here's how you can differentiate yourself in a crowded social selling landscape.

Become a star ⭐️ of your industry. This takes time and effort. You want to become that #1 go to person when a company has a problem. Engagement is the magic word. And don’t be afraid of trying new things. Dare to show yourself, nobody will get famous only behind a laptop. Working on your personal brand means showing up on industry events as well. Shake hands, offline and online. Dare to be different and authentic. This is maybe the biggest challenge. People will judge you, they did that with me as well. Just continue, see the bigger picture. Don’t get distracted by others with more followers, you can even make an impact with 100 connections. Start today, practice every day, never stop 🛑

Eine Personal Brand ist das, was andere über dich sagen, wenn Du nicht im Raum bist. Der konsequenten Aufbau einer Personal Brand sollte einem strukturiertem Plan folgen. Als Grundlage sollte man sich klare und eindeutige Ziele setzen. Dies können je nach individuellen Karrierezielen und persönlichen Werten variieren. Diese Ziele dienen als Leitlinien, um die eigene Personal Branding Strategie zu gestalten und zu verfeinern, um sicherzustellen, dass sie mit den persönlichen und beruflichen Ambitionen übereinstimmt. Einige Beispiele sind: • Anerkennung als Experte • Aufbau und Pflege von Netzwerken • Karriereentwicklung und/oder -fortschritt • Neue Kunden, Job- oder Geschäftsmöglichkeiten • Persönliche Entwicklung & Selbstverwirklichung

1.Develop a unique and authentic personal brand, showcasing your values, skills, and personality. 2.Produce high-quality, engaging, and informative content that addresses specific pain points or interests. 3.Share relatable stories, experiences, and customer testimonials to build trust and emotional connections. 5.Foster meaningful relationships, respond to comments, and create a loyal community around your content. 6.Be honest, vulnerable, and transparent in your online presence, building trust with your audience. 7.Stay up-to-date with industry developments, best practices, and new technologies to maintain your expertise. 8.Experiment with various formats like videos, podcasts, live streams, and blog posts to reach different audiences.

Das teile ich eher weniger. Die "Eigenmarke" erzeugt Vertrauen - ja. ABER! Machen, machen, machen - das ist 100x wichtiger. Und nur durch MACHEN und das ständige & kontinuierliche Wiederholen hebt dich letztlich von anderen ab. Dadurch entsteht eine "Eigenmarke" ganz von alleine. Also optimiere dein Profil. Und dann lege los. Verdenke es nicht. Einfach machen.

When you switch to creating content that helps your audience, you move into the thought leader space so be generous with your tips and advice.

Here's how to differentiate yourself with content that's valuable to your audience. Recognise you're not speaking to everyone, you're only speaking to your ICP. Focus on providing valuable content to your ICP at a specific stage in their buying journey. How do you do that? Speak about the problems they're experiencing from your own unique personal perspective and professional expertise. People relate to people, that's where you differentiate yourself.

Content is the lifeblood of your brand. Otherwise people will forget you and refer others for your speciality. Think of content like food groups, you want some variety. Some video, photos, posts, longer articles and a mix of personal and professional. Essentially show the full range of your character, just like you would if you knew a customer for a few years. Try pretending that you are talking to real humans - because you are.

do not sell, but aim to help your audience by providing insights, data, and solutions to their typical challenges. always put yourself in the shoes of your clients and ask - what would they be interesting in reading? what content would help them in their job?

Creating and sharing value-driven content sets you apart from the competition. I've found that producing insightful, educational, and relevant content that addresses your audience’s needs builds credibility and trust. Value-driven content positions you as a thought leader and attracts engagement from your target audience.

Be real with engagement. Liking every post seems unreal and unnecessary. Ie don’t use bots or VAs all the time. Like what you like, say happy birthday when you know them and congratulations 🎉 when you mean it. A few real connections is better than thousands of fake ones.

Une des méthodes pour favoriser l'engagement, essayez de vous mettre en position de "don". Soyer généreux, contribuez aux publication de votre communauté, commentez et partagez, cela favorisera la réciprocité pour vos publications. Pensez également à remercier vos abonnés.

A l'heure actuelle, ou il y a de plus en plus de concurrence, de contenus et de communautés, cela n'a jamais été aussi important de pouvoir construire des conversations afin de sortir du lot. Et en même temps, cela n'a jamais été aussi difficile de faire interagir les membres de nos communautés, les prospects etc en ligne. C'est pour ca que la personnalisation des messages, contenus, commentaires... est vraiment primordiale ! Et effectivement, cela prend du temps. Malheureusement ce type d'activité peut faire fuir les jeunes commerciaux, qui attendent souvent des résultats rapides !

Prioritizing genuine, engaging interactions with your audience can significantly enhance your presence. In my career, actively participating in conversations, responding to comments, and showing genuine interest in others’ content fosters strong relationships. Engaging interactions demonstrate your commitment to building a community rather than just selling.

Otro tema fundamental es no creer que estamos en un púlpito dando una clase a un auditorio en silencio. Esto se trata de conversar y de interactuar, no de un monólogo. Recuerda que si no conectas, no vendes.

Many people at this point understand how social selling works. They know to create a post, write an article, make a video, so and so forth. The issue isn't using tools to release various pieces of content. The problem why most people aren't getting the results they want from social selling is due to their lack of consistency! They get demotivated after a short stint/blitz of content creation because they're dismayed with receiving too few likes and low engagement. Unfortunately, they're missing this critical point: Successful social selling is a marathon, not a sprint! Those who build big followings over time got there by pumping out high quality content, CONSISTENTLY. So don't give up, get back on that grind, and keep on keepin' on!

Also providing some sort of value to the audience is a good idea, such as advice, information etc. is very helpful in getting noticed. Plus, your audience ‘walks away’ from your page with something of value and they have an incentive to engage with you! Sales is the most unselfish profession, if you think about it, because it is not at all about you, but all about your customer!

Consistency not only helps familiarise yourself and your message with your audience over time. It shows reliability. What I will say is consistency is no silver bullet. You need to make sure your engaging with your audience and proactive about building relationships through conversation.

If you want to sell, you won't sell anything... You have to help people, give them interest. It doesn't matter if they are your potential client, anyone can bring opportunities to your business. I think it's more important to meet new people. So, it is not a sprint, it is necessary to be constant and run a long way.

Combining personalized messaging with consistency involves creating a structured approach that maintains regular, authentic interactions with your audience: 1. Develop a consistent content calendar 2. Follow a consistent visual and brand identity 3. Personalize within a structured framework 4. Automate smartly for consistency 5. Engage regularly and authentically 6. Provide value with consistency 7. Measure and adapt regularly 8. Stay committed and authentic By combining personalized messaging with consistency, you can build a strong, trustworthy personal brand (resonates with your audience while maintaining regular and meaningful interactions).

Niche expertise isn't always necessary, if you're competing in a high intensity environment, sometimes standing out and "niching down" is just a matter of being yourself and showing your unique perspective on the same subject that everyone else is.

The more focused you can become in the area that you want to be known for the better it will be for you in the long run. In the short run it’s easy to get distracted by the new shiny object, or discouraged by not making progress overnight, but it’s critical to have a vision in mind that you want to accomplish and stick with it for a minimum of three months. If you do, you will look back in 90 days or less and be amazed with how much progress you have made!

Ya no quedan dudas que los expertos "en todo" han quedado en la historia. Estamos en un momento en donde es necesario elegir un nicho, el que tengas experiencia, y realmente conozcas, para aportar valor real. Cuando te especializas, conectas mejor, porque lo que dices tiene sentido para quien te escucha. En cambio si hablas en general, no le estpas hablando a nadie.

Fokussieren Sie sich auf eine spezifische Nische 🛠️, um sich in der überfüllten Social-Selling-Landschaft abzuheben. Spezialwissen in einem bestimmten Bereich macht Sie unverzichtbar und erhöht Ihre Attraktivität für potenzielle Kunden und Partner. Teilen Sie Ihre tiefgehenden Kenntnisse durch Blogposts, Webinare und Fachartikel. Engagieren Sie sich in relevanten Gruppen und Foren, um Ihre Expertise zu demonstrieren und wertvolle Verbindungen zu knüpfen. Nutzen Sie Ihre Nischen-Expertise, um maßgeschneiderte Lösungen und fundierte Ratschläge anzubieten. Ihre spezialisierte Kompetenz hilft Ihnen, sich als führende Autorität in Ihrem Fachgebiet zu etablieren und langfristig erfolgreich zu sein.

Beaucoup de professionnels sont réticents à l'idée de choisir une niche. Ils l'impression de se priver de potentielles opportunités. Tout au contraire, choisir une niche expertise une démarche incontournable pour prendre la parole et être visible dans un univers saturé d'infobésité. Si vous prétendez parler à tout le monde, personne ne vous aura à l'esprit le moment venu. Parfois la niche peut-être sectorielle, ou une compétence/technologie spécifique sur votre marché. Réfléchissez également aux mots clés pour la définir. Comment votre prospect va t'il chercher votre compétence ?

Being a thought leader by adopting new strategies and technologies first offers key benefits: 1. Establish yourself as an expert and build trust 2. Stand out and gain a lead over competitors 3. Attract more attention and capitalize on new trends 4. Attract strategic alliances and influencer connections 5. Shape trends and educate your audience 6. Foster innovation and refine offerings through feedback By being the first mover, you effectively differentiate yourself as a thought leader and build a strong, influential personal brand.

By embracing innovation and taking calculated risks, marketers can create unique experiences for their customers, driving growth and fostering brand loyalty. Whether it's exploring the potential of augmented reality, leveraging emerging social media platforms, or testing new content formats, an agile approach to digital marketing can yield significant rewards.

Taking an innovative tactic like using Copilot or other tools to create videos or images with Generative AI can and will help you stand apart in this space. Your first image/video won’t be perfect, most likely it will be bad, but you will learn from it and have fun doing so. If you can, try to gather feedback from your audience and network, so you can continue to iterate and improve on the content you are creating with Generative AI.

Essayez de nouvelles fonctionnalités de médias sociaux, explorez différents formats de contenu ou intégrez des technologies émergentes comme la réalité augmentée. L’innovation rend votre marque dynamique et captivante, incitant votre public à rester engagé et curieux de vos prochaines actions.

Work with marketing to amplify sales and branding campaign. Ask them to include you in a their campaigns flow. And of course, work with AI to support content design to reach your customers.

Reliability. How many Linkedin users “monetize” connections for resources over-sold as miraculous, which you often don't receive, and which will be disappointing if you do. Don't do that: offer things that really have value, don't give them more than they have, and keep your promises.

Diferencie-se em um cenário de vendas sociais lotado através de conteúdo autêntico e exclusivo que ressoe com seu público-alvo. Utilize storytelling para humanizar sua marca e criar conexões emocionais. Invista em vídeos e lives para engajamento dinâmico e imediato. Personalize suas abordagens com base em dados e insights específicos. Construa uma comunidade ativa e participativa ao redor da sua marca, incentivando a interação e o compartilhamento.

En el proceso de venta social, es relavante la hipersegmentación en el contenido y la comunicación. Para poder despertar un interes genuino, no puedes generalizar la comunicación mientras más segmentada, más captarás atención y aumentará tu posibilidad de capitalizar audiencias claves organicamente.

In this dynamic world of social selling, I've come to appreciate the power of adaptability and experimentation. One lesson I've learned along the way is the importance of staying open to new ideas and approaches. Sometimes, the most unexpected strategies can lead to the most significant breakthroughs. I've also found that building genuine relationships is at the core of successful social selling. It's not just about making a sale; it's about creating connections based on trust and mutual understanding. By focusing on adding value and building rapport with my audience, I've seen long-term benefits that go beyond immediate transactions. Lastly, I've realized the value of self-reflection and continuous improvement.