Here's how you can effectively assign tasks to freelancers or contractors.

Many companies underestimate the level of involvement required when hiring a freelancer. Tasks like copywriting, design, and SEO optimization are highly collaborative. While freelancers should be self-sufficient, the quality of the end result depends greatly on the quality of direction and support provided. To put it simply: shit in, shit out. It's important to factor in sufficient time for answering questions, developing detailed briefs, reviewing deliverables and clearly communicating expectations. Don't expect freelancers to achieve great results without adequate input, resources and collaboration. Successful freelance partnerships are a two-way street that require effort from both parties.

In a previous project, we faced a tight deadline to launch a new marketing campaign. Despite meticulous planning, unforeseen technical issues delayed our progress significantly. Rather than panicking, we rallied the team, prioritized critical tasks, and communicated transparently with stakeholders about the challenges. By leveraging team strengths, staying adaptable, and maintaining open lines of communication, we not only met the deadline but also delivered a campaign that exceeded expectations. This experience taught me the importance of resilience, teamwork, and proactive problem-solving in achieving project success

Best way: 1. Clear is King: Before delegating, define tasks with clear instructions & deadlines (think: who, what, when). 2. Find the Right Fit: Choose freelancers with relevant skills & experience for each task (writing, editing, design). 3. Tools for the Win: Use project management tools (e.g. Trello, Asana) to assign tasks, track progress, & give feedback easily. 4. Open Communication: Maintain open communication with freelancers for smooth sailing. Regular check-ins & clear expectations keep everyone on track. 5. Feedback Loop: Provide constructive feedback to freelancers to ensure quality work and build a strong working relationship. Bonus: Happy freelancers = better work! Treat them with respect & value their expertise.

Finding the right freelancer begins with defining your project goals clearly. Once you have a solid understanding of what you need, platforms like Upwork, Freelancer, or Fiverr can be invaluable resources for connecting with talented professionals across different fields. When assessing potential candidates, review their portfolios, client feedback, and how closely their previous work aligns with your project requirements. Equally important is evaluating their communication skills and work ethic to ensure they can meet your expectations and collaborate effectively. Taking these steps ensures you find a freelancer who not only has the technical skills but also shares your commitment to delivering quality results.

An example is a recent contact I had with a writer who wanted to write a simple marketing guide to be used as a lead magnet. However, at the time she gave me the job, she never mentioned what she wanted the book for. So I ended up writing extensively on the subject. Although she thanked me for doing a great job with the book, she preferred to sell it as a complete book rather than use it as a lead magnet. So I still had to write another version for her. Well, that's more money for me though😄 But I still wished she gave me the complete picture initially because she may not have had a budget for an extra book while starting out.