Here's how you can evaluate an E-Commerce website's success using key performance indicators (KPIs).

Sales volume is a fundamental KPI. It shows how well your products are selling. Regularly track sales trends to spot seasonal patterns or the impact of marketing campaigns. We noticed a spike in sales after optimising our product descriptions, which helped refine our content strategy. 📈

I believe there is a misunderstanding in some absolute metrics, such as Sales Volume (or GMV, Net Sales, etc). The actual performance it can only be measured against the forecast. Without it, it can easily mislead the marketer.

The explanation and existing contributions are great. Just one tip: No e-commerce website has a stable conversion rate (CR). Your store has patterns - yearly, monthly, weekly, and even more granular. Your CR will not remain stable. Invest time and effort to understand your sales curves (and CR curves). I suggest starting with patterns within a week and within a month. Then, put extra effort into figuring out the trends. GPT can be a useful sparring partner in this analysis.

Conversion rate indicates the effectiveness of your site in turning visitors into customers. A/B test different elements like CTAs and product images to improve it. A small tweak in our checkout page once led to a significant conversion boost.

Customer Lifetime Value (LTV) measures the total revenue a customer generates over their relationship with your brand. Focus on retention strategies like loyalty programs. We implemented a simple rewards system that increased our LTV by 15%. 💡

Personalization can significantly enhance customer LTV. By tailoring the shopping experience to individual customer preferences and behavior, you can increase engagement and encourage repeat purchases.

Don’t overlook the power of referral traffic. Encourage satisfied customers to refer friends and family to your site. You could offer incentives like discounts or free products to motivate them.

Analisar de onde vêm os visitantes do site (por exemplo, pesquisa orgânica, mídia paga, redes sociais, referências, etc.) é crucial para ajustar e otimizar campanhas de marketing. Isso também ajuda a identificar quais canais são mais eficazes na geração de tráfego e conversões.

Next to the issues with the checkout process, think about promos. Promos that ended or confusing overlapping promos. Or promos that have to do with free shipping. It's a common behavior for people to hope that a promotion is still available or that the discount they get is higher. They go all the way until the end to figure it out.

High cart abandonment rates can signal issues in your checkout process. Simplify steps and offer incentives like free shipping. After adding a reminder email for abandoned carts, our recovery rate improved dramatically. 🛒

O abandono de carrinho é o percentual de visitantes que adicionam produtos ao carrinho, mas não concluem a compra. Reduzir essa taxa geralmente envolve melhorias na experiência de checkout, políticas de frete, e-mails de recuperação de carrinho, entre outras estratégias.

Site speed affects user experience and SEO rankings. Regularly test and optimise your site's load times. A faster site not only improves customer satisfaction but also reduces bounce rates. We saw an uptick in engagement after speeding up our site. 🚀

Consider using a Content Delivery Network (CDN) to improve site speed. CDNs store copies of your website on servers around the world, ensuring quick load times for all visitors regardless of their location.

Average Order Value (AOV): AOV tracks the average amount spent by customers per order. It helps in understanding purchasing behavior and is calculated by dividing total revenue by the number of orders. Strategies like upselling and cross-selling can help increase AOV.

Don’t underestimate the importance of customer service. Excellent customer service can turn one-time buyers into loyal customers, positively impacting many of your KPIs. Also, consider the mobile shopping experience, as a growing number of consumers are making purchases on their smartphones.