Here's how you can forge a powerful bond with influencers through effective communication.

As an agency, we reach out to 50-60 influencers at once but we have worked on outreach formats that do sound very personal. We have conversations that involve references to their content, we acknowledge their best work and speak to them not only about the deals but also about their interest areas. It does wonders for us when it comes to retention. I learnt from one of our interns how important it is to ask someone about their day/weekend and genuinely listen when they share. It helps you create a strong connection that goes a long way.

Invest time to understand who your audience is, where they come from and what exactly they want. You can personalise your approach for better engagement and interest.

Take a personalized approach to your influencer outreach. At the Motion Agency, we avoid generic outreach to potential influencer partners by taking the time to understand each influencer's niche, content style, and target audience. Tailor your email communication to their specific interests and values, and make note of some of their recent content.

A personalização da comunicação é essencial para qualquer área ou setor. É importante mostrar que se importa e valoriza o trabalho daquela pessoa na qual você está entrando em contato. Faça um elogio, traga exemplos de algo que ela já fez e chamou sua atenção, para deixar a conversa mais pessoal e criar conexão genuína.

Establishing strong relationships with influencers through effective communication is crucial for the success of modern marketing strategies. Influencers act as trusted intermediaries between brands and their followers, offering authenticity and credibility that traditional advertising campaigns often cannot achieve. By communicating clearly, transparently, and personally, brands can create genuine and lasting collaborations that not only expand their reach but also strengthen their reputation and emotional connection with the audience. Well-managed relationships with influencers can lead to more effective marketing and greater long-term consumer loyalty.

Our most successful campaigns come from influencers who were given the freedom to make content their way. The influencers know exactly what works with their audience, they are experts when it comes to crafting CTAs that help brands meet their KPIs and as long as you have given them a set of guidelines about the communication, they stick to your outline as well. As an agency we do ensure that we work with influencers on the ideation, get the content approved and make the necessary iterations recommended by brands but influencers lead the way and that's what has worked best.

É imprescindível que a liberdade criativa do influenciador seja valorizada e incentivada durante as campanhas. As marcas chegaram naquele criador justamente por isso, então não faz sentido limitar e engessar um briefing, tirando toda a conexão genuína que aquele criador tem com o seu público.

A standardized MOU format is essential in influencer marketing, even for barter collaborations involving 50-70 activations. My co-founder ensures that this document includes everything from deliverables and timelines to perks and KPIs. We have found this practice to be extremely helpful when it comes to conflict avoidance and seamless execution.

A comunicação precisa ser clara desde o início da campanha, alinhando expectativas entre influenciadores e marcas. Isso evita mal-entendidos e refações de conteúdos. Colocar todos na mesma página é importante, mas também é importante que ambas as opiniões sejam levadas em consideração, colaborando para um conteúdo mais assertivo.

Transparência e honestidade é a base de uma comunicação efetiva, pois facilita o contato e o alinhamento de expectativas desde o início. Fale sobre objetivos, desafios, orçamento, resultados esperados e construa essa confiança desde o início.

Value their experience as content creators. We believe that no one understands an audience better than the one who fostered it. So, appreciate the influencer's ability to create content that resonates with their audience and the creative freedom to best reach them. Allow them to create content that reflects their authentic voice and connects with their audience.