Here's how you can gauge the impact of your content on your target audience.

To really see how your content is hitting home with your audience, keep an eye on things like how many people are viewing it, how long they're sticking around on the page, and if they're interacting with it through likes, shares, or comments. These clues can tell you a lot about what's working and what's catching their interest!

True in most cases, but sometimes people engage with your content without actively interacting with it. So, it is also good to create content that will gain a wider reach without you having to do too much. Such content should be tailored to specific platforms, as the way a content is tailored on Facebook cannot be the way it is tailored on LinkedIn. Let your content do the work without you having to spend so much on promotions and ads.

The best way to know if your content aligns with your audience is in the engagement rates. I know there are times when it can be tricky. You put out good content, and it doesn't get the desired engagement. Regardless, people don't constantly neglect good content.

This is true in most cases, but I've noticed that people tend to use several channels to increase interaction. While audience involvement, such as likes, shares, and comments, is a good sign of influence, you need also evaluate the platforms where your audience is engaged. Diversifying your content distribution across numerous media will help you reach a bigger audience and increase engagement.

Having KPIs enables you to analyze your performance against your objectives. It needs to be SMART for you to craft a campaign that reaps the best results. It is also important to correctly interpret your metrics because it can confuse a marketer to encapsulate future strategies.

Yes this is true... Aside engagement, Check how many people actually see your post, how long they stay on it, and if they leave right away or stick around. These numbers tell you if people are really reading or watching your whole post. Are they clicking on other stuff you've shared too? If people spend a lot of time on your posts or look at more of your content, it means they find your post or articles useful or interesting

Back in 2020, when not many people were reading our website, we asked our visitors if they liked our articles. We made a little box pop up on the screen to ask them. I think it's a good idea to do this whenever people come to our website. To do a survey, you can ask simple questions with choices like yes or no, or you can ask questions where people can write what they think. This helps us understand what people like and what they want more of. Then we can make our content better so more people like them. You can use tools like Survey Monkey, Hootsuite and one of the best i use myself Typeform!

Surveys are a candid method to gather audience feedback. Develop concise surveys to understand how your audience perceives your content, identifying their likes, preferences, and areas for improvement. Utilize a combination of multiple-choice questions for quantitative insights and open-ended questions for qualitative feedback. This information is invaluable for customizing your content strategy to meet audience needs and preferences.

Informal feedback, often found in social media comments, forums, or direct messages (DMs), can provide genuine insights into your content’s reception. Monitor these channels to capture spontaneous reactions and suggestions. This no-filtered feedback can show important trends and preferences that might not surface through formal channels, allowing you to adjust your content to meet audience expectations better and improve overall engagement.

Informal feedback is a hidden treasure. When you intentionally listen to your audience you will unlock gems guiding your next project.

Widening your content arc is crucial to discovering what resonates best with your audience. With so many forms of content available today, from blog posts and videos to infographics and podcasts, each can capture different segments of your audience, keeping your brand engaging and versatile. As highlighted in the book "Made to Stick", varying your content helps make your ideas more memorable and impactful. Experimenting with these formats offers unique insights into your audience's preferences. And by analyzing performance data, you can refine your strategy and create more effective, engaging content that resonates with your Target Audience.

Choose one or two niches that genuinely interest you. Then experiment with those niches. Remember, your audience can tell if your content is genuine or if you're just doing it for engagement. Analyze your content and see which ones are performing better, and start posting similar content. However, make sure it’s not repetitive.

Having clear and measurable goals before starting your content creation journey ensures that you generate content with a purpose, and are driven to achieve these targets. Your goals could range from raising awareness or providing knowledge, to generating sales. Once you roll out content, monitor these goals regularly. Depending on results, you may want to change your content strategy. Over time, your goals may change, which is why revisiting your goals and changing your strategy accordingly is necessary.

Each goal requires a distinct strategy and metrics for measurement. For increasing awareness, focus on website traffic and social media engagement. To generate leads, track the number and quality of leads captured through gated content like eBooks and webinars. For thought leadership, measure backlinks, media mentions, and industry recognition. Clearly defining your objective helps in tailoring your content and evaluating its success effectively.

No metrics or strategies will yield results if you are not consistent with them. Audiences connect and remember brands through certain patterns, whether it's their social media presence, marketing tactics, or even the unique tone of their content. Consistency builds familiarity and trust, crucial elements for a strong brand identity. Remember, consistency is not monotonous repetition; it’s about creating a steady, recognizable rhythm that resonates with your audience. It’s about ensuring every piece of content, every interaction, and every customer touchpoint feels like it belongs to the same narrative, reinforcing your brand's identity and making it memorable.

Everyone has a unique way to put their content. Storytelling is one such crucial part of content creation over LinkedIn. For example Tech news becomes boring to read but If its served in form of story with spacing after every 2-3 lines it becomes engaging.