Here's how you can harness your resilience to navigate marketing operations during organizational changes.

It is crucial not to resist change but to embrace it proactively. However, it is equally important to preserve the core elements that define our company’s DNA. At AXIOMA Biologicals, these pillars are audacity, professionalism, and enthusiasm. By adopting a growth mindset and a proactive stance towards transformation, we view change not as a threat, but as an opportunity. This approach allows us to strengthen our skills, innovate, and position our teams at the heart of the company’s new dynamics. My strategy involves understanding the new directions, adjusting my approach accordingly, and placing trust in this process of evolution.

Things I find useful - Get very curious about the change, drivers, aspirations etc. they help fast adaptation as well as direction to where your impact is most needed/relevant - Control your emotions by leaning on the fact base. Change triggers emotions, facts are facts. - Communicate

I would say that embracing organizational change is essential for staying relevant. Instead of resisting, view change as a chance to innovate and grow. You can start by evaluating how new directions and roles can align with your marketing or career goals. This might involve updating strategies, incorporating new technologies, or redefining roles. By adapting proactively, you not only support your company's evolution but also position your team for success. Embrace the change as an opportunity to lead with confidence and drive impactful results to the organization and your ambitions.

The best change is when we don't even realise change has take place....it feels likes a natural evolution. When this happens it means the change is positively impacting how we feel and is aligned to our values and sense of purpose and/or mission. There's too much emphasis on presenting the argument/business case/ROI for change, and not enough time spent speaking to the hearts & minds to bring people on the journey.

Competition and technological enhancement re-fueling the current pace of change initiatives. Resistance to change is not an option anymore. As a leader while experiencing change, with resilience, you need to be the role model for the team you are leading. Embracing change doesn't mean you accept everything as is. If clarity is required or change plans have issues. Clarify change and suggest updates if needed to alter change management plans.

La oportunidad de ser más creativos e innovadores, debe ir de la mano de la estrategia de la empresa. Estar informados, involucrados y activamente participativos en el enfoque estratégico, permitirá que alineemos el marketing a los objetivos de la empresa. Y durante este proceso es vital recopilar información interna de la empresa y hacer partícipes a personal clave de todos los departamentos para contar con todas las aportaciones que puedan surgir.

Set up the "knowledge hub" within the team. This centralized resource compiles all relevant information about the changes, including meeting notes, company announcements, and stakeholder insights. This hub ensures that everyone on the team has access to the latest updates, fostering a more informed and proactive approach to adapting to organizational shifts.

Aos poucos, fizemos eventos, post, artigos, radio e tudo que o LinkedIn nos proporcionou. E, a surpresa, hoje estamos juntos com nossos clientes, publicando notícias, vídeos etc.

Maintain vigilant awareness of the ongoing developments within your organization and understand the requisites to enhance your contribution as an employee. By doing so, you position yourself not only to proactively respond to any organizational shifts but also to fortify your standing as an invaluable asset to the company.

Absolutely! Staying informed is crucial to navigating organizational changes effectively. It's like having a roadmap for your marketing operations. I've found that creating a dedicated information hub for change-related updates is incredibly helpful. This could be a shared document, intranet page, or even a dedicated communication channel. It ensures everyone has access to the same information and minimizes misunderstandings. What strategies have you found successful in staying informed during organizational changes?"

Escuchar, involucrar, informarse…necesario en este proceso de marketing. Sin embargo, no tenemos todo el tiempo del mundo para aplicar los cambios. Necesitamos procesos ágiles de participación y decisión. Dediquemos el tiempo necesario y prudente en el enfoque, y una vez decidido, pongamos las acciones en práctica de forma ágil y consistente. Y si es necesario implementar algún modelo que nos ayude a conseguir procesos de trabajo y decisión más ágiles, éste es un gran momento para hacerlo.

A agilidade é extrema através do LinkedIn, alterações, chats, post etc. Juntamos a cada evento online uma média de 1.200 inscritos, e os vídeos ficam gravados, sendo acessados posteriormente. Incrível esta agilidade por um custo muito acessível!

Embracing innovative approaches to execution, and cooperation is pivotal in refining the agility of your decision-making processes. Such an adaptation not only prepares you to offer enhanced support to your company amidst organizational transformation but also establishes you as a "pioneer" in contemporary work methodologies, thereby solidifying your role as a significant contributor to your team.

La comunicación siempre es necesaria, pero si en algún momento es vital, es durante un proceso de cambio. El cambio genera incertidumbre y es por ello que nuestra comunicación más que nunca, debe ser transparente y honesta con el fin de generar confianza en el cambio. Comunicación, comunicación y más comunicación…y aseguremos a través de la retroalimentación que dicha comunicación ha sido efectiva. No confundamos comunicar con informar.

Developing a growth mindset is key to mastering this. It basically boils down to the ability to reframe situations and take the approach that it is a way for you to learn, grow, and develop. If you embrace this mentality I promise you it will change how you approach many things not just at work but also in life.

Los fracasos no existen si los vemos como oportunidad de aprendizaje. La combinación de humildad, resiliencia y de aceptación de que siempre podemos aprender algo nuevo, nos va a permitir en el equipo de operaciones de marketing, abrazar este nuevo cambio con interés en el crecimiento profesional y de la empresa. Y sepamos celebrar cada pequeño éxito que alcancemos así como no desalentarnos con los posibles fracasos.

When I contemplate resilience, I am reminded of a scene from a Batman movie where Alfred advises Bruce Wayne that falling should not be seen as a failure, but rather as an opportunity to contemplate how to rise again, better prepared for the future. This concept is applicable in a professional setting as well; we must be ready to give our best, even in the face of setbacks. The quote from the Batman movie is: "Why do we fall? So that we can learn to pick ourselves back up." This encapsulates the essence of resilience, both in the cinematic context and within the professional sphere.

La gestión y la planificación con orientación estratégica hoy es contínua en la dinámica de los acontecimientos que emergen rápidamente A la cual la gestión del marketing también se ve afectada en su metodología tradicional y su propósito como función principal para el desarrollo de mercados, canales y clientes. "Identificamos algunos principios para estrategizar en contextos turbulentos": Establecer un conjunto consistente de prioridades Integrar corto y largo plazo en el marketing operativo Crear el futuro anticipando lo que el mercado será Desarrollar mentalidad ágil Usar tableros impulsados por data viva y directa. Reinventar permanentemente la estrategia Mantener una estrategia balanceada: negocios y cambio organizacional

When setting your goals, don't just focus on the metrics—consider the impact on your team's morale and your customer relationships. Strategic planning should encompass not only business objectives but also foster a resilient and adaptive company culture that can thrive through change.