Here's how you can infuse creativity into your job descriptions and postings.

It is important to know your audience as it will determine the flavour and style of the JD and posting. For example, you can be creative and fun when looking for marketing-related roles like Marketing RockStar required! A compliance or administrative role will require you to be more formal and provide more details to the posting. you get what I mean so know your audience and tweak your style.

Instead of listing responsibilities, tell a story about the role and its impact. Describe a day in the life of the position, the team dynamic, and how the role contributes to the company’s mission.

The most practical way is to ditch point form and start telling a story of the roles and responsibilities, the requirements. through sentences/paragraphs. Be careful not to make it too lengthy as it might counter the effect of what you hope to achieve. Keep it to the point. One common mistake people make is to post the JD as it is. It is often lengthy, too detailed and often not, irrelevant to the potential candidate. Keep it short, relevant and informative.

Storytelling can make job postings more engaging and memorable. It helps to create a narrative around the role, company culture, and the type of candidate you're looking for. Storytelling is very succcessful tool to attract creative professionals such as copywriters, graphic designers, content creators etc.Using storytelling allows you to showcase your company's creativity and innovation, which can attract like-minded creative professionals who value these qualities.

Incorporate images, videos, or infographics that showcase the workplace, team, and company events. A short video from the hiring manager or team members can add a personal touch.

A Call to Action is important after all the groundwork you have done earlier. A CTA should be straightforward and simple. Complication steps will turn off potential candidates so always try to keep it efficient and to the point

Include testimonials or stories from current employees about their experiences and achievements in the company. This adds authenticity and relatability.