Here's how you can navigate the changing algorithms of social media platforms as an influencer.

Social Media Algorithms changing at a fast pace is a myth that I believe. The thing that keeps on changing at a faster pace is the "engaging features" on social media platforms and this is the reason why the algorithms start revolving in a different pattern around those new features making us believe that the algorithms are changing. The main thing I do to keep track of all these is follow different people who know how to play around with all of them. Adam Moseri once said and I quote (exactly not in his words) "That every feature on Instagram is individually and mutually important and runs on independent and co-dependent algorithms." so knowing all these and conveying it in the right way to your influencers is important

Navigating the changing algorithms of social media platforms as an influencer involves staying informed and being adaptable. Keep up with algorithm updates through social media news and reliable sources. Focus on creating high-quality, engaging content in various formats like videos, stories, and live streams. Regularly interact with your audience by responding to comments and participating in discussions. Use analytics to see what works best and adjust your strategy accordingly. Collaborate with other influencers and brands to reach more people. Take advantage of platform-specific features and post when your audience is most active.

It’s important to remain updated on social media algorithm as changes are crucial for maintaining effective content strategies. Engaging with communities of influencers and following tech news sources can provide timely insights and help you adapt quickly to new trends, ensuring your content remains visible and relevant. This approach is essential to increase reach and engagement.

Keeping up with the latest algorithm updates can feel like a full-time job, but it's essential. Follow industry blogs, join influencer marketing groups, and stay tuned to updates from the social media platforms you use. Knowledge is power, and being aware of changes allows you to tweak your strategies effectively.

Algorithms move faster than we do, and the easiest way you can keep up is by keeping an eye on a platform's commercial objectives. For example, with TikTok shop well-established we now know they're looking at new ways to push their revenue via advertising, with mid-rolls and ads within series content. This is why we're seeing a spurt in storytelling videos, as they give TikTok more monetisation options.

Identify Winning Content: Regularly review metrics like engagement rate, reach, on content. This reveals which content types resonate best under the current algorithm. Is it long-form informative posts, quick and engaging videos, or something else entirely? Let the data be your guide. Track Performance Trends: Monitor how these metrics change over time. Are there sudden drops or spikes that coincide with known algorithm updates? This can help you identify shifts in what the algorithm prioritizes. Refine Your Strategy: Based on your findings, adapt your content creation process. If short videos are king, focus on creating engaging video content. If in-depth articles are getting more traction, tailor your content strategy accordingly.

It's so important to regularly analyse data, allowing you to understand the effectiveness of your content and how it relates to the changing algorithm. Not only do you need to understand engagement rates and reach, it's now important to look at factors such as average time watched (to identify highly compelling content) as well as traffic source (to understand effective SEO strategies).

Additionally, don't forget to lean into the most common social media analytics and native tools to monitor the performance of your influencer marketing efforts. And if you partner with an influencer marketing platform like Tagger, Popular Pays or Linqia, you can get even more data around the influencer's content, their audience and affinity to your brand or your client's.

Conducting data analysis to understand the impact of algorithm changes is essential for optimising content performance. By regularly reviewing platform-provided analytics, you can identify successful content types and adjust your strategy accordingly. Focusing on reach and engagement can help content creation and strategies.

Data doesn't lie. Regularly dive into your analytics to see what’s working and what’s not. Use tools like Instagram Insights, Facebook Analytics, and YouTube Studio to track engagement metrics. This information helps you understand your audience’s preferences and tailor your content to meet their needs.

Remember, quality content isn't about Hollywood-level production; it's about purpose and connection. Often, the most engaging and genuine content is captured on a smartphone, resonating through its authenticity and relatability. So, there's no need for high-end equipment or a production team to create impactful content.

Content should be produced to suit the platform on which it sits; on YouTube and Instagram this will be of higher value than the more low-fi TikTok. Although a base level of quality should always be met, authentic content from a creator who understands what resonates with their audience should always be held as prioritity.

Social media platforms prioritize content that engages and retains users, so producing valuable, relevant, and authentic material is key. So producing high quality is important. Experimenting with various formats and storytelling techniques can help identify what resonates most with your audience, boosting interaction and signaling algorithms to enhance your content's visibility.

Engagement is crucial for content prioritization by algorithms. Encouraging interactions through questions and discussions, and promptly responding to comments and messages, can foster a strong community.

Over my career I've seen influencers leverage a variety of strategies to continually garner engagement and that's half the trick! Varying your strategy will help to identify which tactics are performing best.

Algorithms love engagement. Foster a strong community by actively engaging with your followers. Respond to comments, ask questions, and create polls to encourage interaction. The more your audience interacts with your posts, the more the algorithm will favor your content.

Not all engagements are created equally! A skilled creator will be understand the difference between a like, comment, save, and share, and how a user's action on each boosts their content within the algorithm. Shares are currently prized for their ability to signify content importance to an algorithm, and saves are also currently thought as more meaningful than likes and comments.

You shouldn't put all your eggs in one social media basket. Each platform has both a unique algorithm and unique audience group, and it's important to have a cohesive voice cross-media. And have fun with it! Play with the different platforms' features to show how adaptable and interesting your brand is: be more aesthetic on Instagram, have fun on TikTok, experiment with longer form on YouTube. Your target consumers are enjoying themselves on social media and you should, too.

Drawing from my experience, it's crucial to remember the fundamentals as you expand across various platforms. Familiarize yourself with each platform's features, engage in thorough research and analysis, and grasp the demographic profile of your audience on each. By customizing content to align with the unique interests and activities of users on each platform, you can significantly boost engagement.

No suelo recomendar diversificar a menos que tengas un equipo en el cuál sostenerte y delegar. Hoy en día en la mayoría de plataformas de contenido audiovisual o de caracter interactivo en general, además de la calidad, el volumen toma protagonismo. Por lo que es mucho mejor centralizar esfuerzos en una sola red que hacer sólo un poco en varias, el impacto es prácticamente inmediato.

In my experience if you look to test new content types it's essential to maintain a clear focus and methodically test one variable at a time. This approach allows you to accurately measure the impact of each change. For example, if you're experimenting with video length, publish your videos at consistent times across different days to isolate the variable. This 'apples to apples' comparison can reveal valuable insights into audience engagement and content performance, guiding you to make informed decisions that enhance your strategy.

Platforms change. Algorithms change. Generations change. You know what didn’t though: the Star Wars fans, the Potter heads, people’s love for sitcoms and cats and so on and so forth. Tells you all you need to know. People do not change as much as you’re told. They’ll consume the news and the gossip 20 years from now (albeit in a different way). So make your content so good that it stands the test of time.

Network with Other Influencers: Collaborate and share insights with fellow influencers. Building a supportive network can provide you with fresh ideas and strategies. Stay Authentic: Authenticity is crucial. Genuine content builds trust and loyalty, making it easier to weather algorithm changes. Use Tools Wisely: Leverage social media management tools to streamline your processes and gain deeper insights into your performance. Keep Learning: The digital landscape is always changing. Invest in continuous learning through courses, webinars, and industry events to stay ahead of the curve.

Don't just rely on industry reports, analysis, and consultants to tell you how to work with influencers. Get on the platforms yourself, discover creators that entertain, educate, or bring you joy. Examine why you enjoy their content - and why you find them compelling. Because if you love them, chances are your target consumer will, too!